LinkedIn Content & Personal Brand Specialist

PENBROTHERS; Makati; Hybrid; PHP 450,000 - 750,000; Full time

Job summary

Penbrothers in the Philippines is seeking a professional ghostwriter to craft LinkedIn posts and thought leadership for five Account Executives selling to business leaders across markets. You’ll define voices, study audiences, and build a five-AE content plan that blends strategy with authentic storytelling, ensuring each post reflects the individual founder-friendly tone.

Expect to produce about ten posts weekly, with interviews, drafts, edits, and schedules, plus engagement and performance

Qualifications

• Portfolio of published work for brands or leaders.
• Ability to write in different voices for international readers.
• Experience crafting thought leadership or editorial content for B2B audiences.
• Experience turning complex ideas into engaging content.
• Written English suitable for global business audiences.

Responsibilities

• Define positioning, tone of voice, and content pillars for five Account Executives.
• Build and run a LinkedIn content plan aligned to targets and goals.
• Research, ideate, write, edit, schedule, and publish posts.
• Interview executives to capture authentic voices and stories.
• Draft replies and engage with prospects and industry leaders.
• Test topics/formats, report on engagement and conversations, suggest changes.
• Maintain content calendars and streamline the approval process.

Skills

Portfolio

Voice versatility

B2B writing

Thought leadership

Ghostwriting

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-paced service company operating across dynamic global markets, seeking driven accounting talent to support their continuous scale, financial compliance, and operational excellence.

About the Role

You will ghostwrite for five Account Executives selling to business leaders in different markets, and make each of them worth following on LinkedIn.

Our Account Executives speak with founders and business leaders who are deciding whether to build a team in the Philippines. They hear the real questions, doubts, and mistakes. Very little of that reaches LinkedIn.

Your job is to get it out of their heads and into posts each of them would be proud to sign. That takes five different people, five different voices, and an audience of buyers in several countries. Volume matters less than whether the right people read it and start a conversation.

Expect about [10] posts a week across the five AEs, plus engagement.

Work hours: Philippine Work Hours

Work set-up: Hybrid (amenable to do onsite in either Makati or Mandaluyong office/s)

What you’ll do

• Personal brands: Define positioning, tone of voice, and content pillars for each AE, based on who they sell to and what they know.

• Content strategy: Build and run a LinkedIn plan for each AE, tied to their target audience and business development goals.

• Writing, end to end: Research, ideate, write, edit, schedule, and publish.

• AE interviews: Work closely with busy salespeople to draw out their expertise, stories, and opinions, and keep their words recognisable.

• Engagement: Draft comment replies and find conversations with prospects and industry leaders worth joining.

• Performance: Test topics, formats, and messaging. Report what reached target buyers and what started conversations, and recommend what to change.

• Operations: Run the content calendars and the approval process, and keep it light for the AEs.

What success looks like after six months

• A reader can tell the five AEs apart with the names removed.

• A growing share of each AE's audience matches the buyers they sell to.

• AEs can point to prospect conversations that started on LinkedIn.

• AEs approve most drafts with light edits, because the drafts already sound like them.

What You Bring

• A portfolio of published work: articles, blog posts, or social content for brands, companies, or business leaders.

• Proof you can write in different voices, with samples for at least two people or brands.

• Experience writing thought leadership or editorial content for a B2B or business audience.

• Experience working with subject‑matter experts and turning complex information into content people want to read.

• Written English that works for international business readers.

• Experience with content calendars, publishing, and performance reporting. A plus:

• Experience writing for audiences outside the Philippines

• Ghostwriting for executives or founders

• A background in PR, corporate communications, or media relations

• Experience working across cultures This role is probably not for you if

• You rely on hook formulas and templates to get posts out.

• You measure success by likes and impressions alone.

• You would rather write in one voice of your own.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Our Hiring Process & AI Disclaimer:

We use AI tools to streamline our application process—including an initial conversation with an AI Interviewer. All hiring decisions are made entirely by humans: our Talent Acquisition team guides your full candidate journey and makes all evaluation decisions.

You are welcome to use AI for CV refinement and research, but real‑time AI assistance during interviews or skill assessments is strictly prohibited to ensure an authentic evaluation.

Read our full AI Disclaimer to learn more.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast‑growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high‑growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start‑ups to focus on growth.