Remote Digital Marketing Specialist

Simera; Angeles; On-site; PHP 360,000 - 600,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns from concept to execution. This remote role emphasizes data-driven decision making, content optimization, and performance measurement to grow brand presence and generate leads.

You will monitor campaigns across Google Ads, Meta Ads, LinkedIn and email, conduct keyword research, and collaborate with design and sales teams to maximize ROI while maintaining high-quality content and reporting.

Qualifications

• Experience with digital marketing channels, campaign management, content, analytics and optimization.
• Hands-on experience managing digital marketing campaigns across Google Ads, Meta Ads, LinkedIn and similar platforms.
• Knowledge of SEO, content marketing, social media, email marketing and analytics tools.
• Strong analytical and data interpretation skills.
• Experience using Google Analytics or similar platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Familiarity with conversion optimization and A/B testing methodologies.
• Understanding of key metrics: CTR, CPC, CPA, ROAS, conversion rate, CAC.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting and editing abilities.
• Good organizational and project-management skills.
• Ability to manage multiple campaigns and priorities.
• Creative mindset with analytical thinking.
• Ability to work independently and collaborate with cross-functional teams.
• Willingness to learn new marketing tools and technologies.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other digital channels.
• Conduct keyword research, audience research and competitive analysis to identify growth opportunities.
• Create, coordinate and optimize digital content for websites, social media, email and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic and other marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences and messaging.
• Optimize campaigns to improve ROI, conversions, engagement and customer acquisition.
• Collaborate with content, design, sales and other teams to ensure consistent initiatives.
• Support SEO initiatives, keyword optimization and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments as needed.
• Monitor industry trends, competitor activity and emerging tools.
• Track website traffic and user behavior using Google Analytics or similar tools.
• Identify opportunities to improve lead generation and digital performance.
• Maintain accurate campaign documentation, calendars, budgets and performance records.
• Continuously test new strategies, channels and approaches.

Skills

Digital marketing

Paid advertising

SEO/SEM

Analytics

A/B testing

Campaign optimization

Communication skills

Project management

Cross-functional collaboration

Independent work

Job description

Simera is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns from concept to execution. This remote role emphasizes data-driven decision making, content optimization, and performance measurement to grow brand presence and generate leads.

You will monitor campaigns across Google Ads, Meta Ads, LinkedIn and email, conduct keyword research, and collaborate with design and sales teams to maximize ROI while maintaining high-quality content and reporting.