Relationship Manager-Retail Banking

UnionBank; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Union Bank of the Philippines seeks a Relationship Manager-Retail Banking to design and execute sales strategies that maximize deposits and client portfolios. You will work with branch operations to deliver superior service while expanding CASA deposits and cross‑selling opportunities.

Responsibilities include conducting client calls, presenting to prospective customers, and coordinating with internal teams to optimize product offerings.

Qualifications

• Bachelor's degree in Business, Marketing or relevant course.
• Proven ability to generate CASA deposits and grow account portfolios.
• Skilled in maintaining and enhancing client relationships through regular engagement and cross‑selling.
• Ability to assess client banking needs and evaluate creditworthiness for various loan and credit products.
• Able to articulate banking products, conduct persuasive sales presentations, and coordinate with internal teams.
• Capable of working closely with branch operations and guiding staff on product knowledge and cross‑selling.

Responsibilities

• Develop and implement sales and marketing strategies to increase deposits and account base.
• Conduct market prospecting and client presentations; submit Call Reports to the Region Business Head.
• Cross-sell bank products and refer leads across units to add value for clients.
• Ensure prompt handling of customer requests and resolution of complaints.
• Coordinate with Branch Manager to train staff on products and cross-selling.
• Lead regular branch staff meetings on new products and service updates.

Skills

Client relationship management

Sales presentations

Cross-selling

Communications

Education

Bachelor's degree in Business, Marketing or relevant

Job description

Job Description:

Company

Union Bank of the Philippines

Position

Relationship Manager-Retail Banking

Office Location

Pasong Tamo, Makati (Branch)

About The Role

The Relationship Manager formulates, designs, plans, executes, and manages sales and marketing strategies (within the contest of bank wide or broader institutional objectives) to maximize business volume and deposits while maintaining teamwork with the service ad operations personnel.

What You'll Do

• Business Generalization
• Plans, organizes, leads and undertakes business generation programs, specifically to increase account base (number of depositors) and total funds portfolio.
• Conducts continuing market survey to pinpoint prospective clients, determines their banking requirements and what the competition is providing them; determines products and services appropriate to client’s specific requirements and packages these accordingly to outflank competition.
• Regularly conducts business calls and presentations to prospective clients; accomplishes and submits a Call Report of all marketing activities/sales calls to the Region Business Head.
• Conducts periodic calls to existing clients to determine their perception of the bank’s products and service quality as well as explore opportunities for cross‑selling, leveraging, and relationship improvement.
• Provides specific guidelines (i.e., standing instructions) to branch service personnel on the scope of relationships to be established/maintained for every client.
• Formulates and executes strategies to ensure attainment of business volume/budget.
• Screens and evaluates credit worthiness of clients who request for credit accommodations (e.g., credit cards, auto loans, mortgage, business line, and/or bills purchase line); endorses credit applications with complete justification and documentation requirements to the Regional Office for further endorsement/processing.
• Harnesses the resources of all support or of other business units for more efficient client base conversion and deposit generation, as well as to provide clients with meaningful and competitive products and services (i.e., includes sales leads conversion activities, auto loans/credit cards/business line/bank assurance etc. referrals/production).
• Operations and Service Quality
• Ensures that customer requests, suggestions, and complaints are immediately and satisfactorily addressed/resolved by concerned personnel and/or units.
• Co-signs instruments and transaction documents which require counter-signatures within policies and defined signing authorities.
• Coordinates with the Branch Manager in ensuring that all branch service and operations personnel are oriented with bank products and services, and are trained on basic selling skills; encourages them to take advantage of every opportunity to cross –sell and regularly coaches them on how to cross-sell.
• Coordinates with the Branch Manager in ensuring that the branch projects the image of a progressive, efficient, and stable bank that is worthy of patronage through:
• Well-maintained furniture and equipment
• Well-appointed display of Head Office-provided promotional materials on bank products and services; and
• Well-trained, smartly dressed, courteous, and customer service-oriented personnel
• Co-conducts with the Branch Manager regular branch staff meetings for disseminating information on new products/services, coordination issues between the RM and the service & operations personnel, handling of specific accounts, etc.

What We’re Looking For

• Bachelor's degree in Business, Marketing or any relevant course.
• Proven ability to generate new CASA Deposit, grow account portfolios, and conduct effective client calls and presentations.
• Skilled in maintaining and enhancing client relationships through regular engagement, cross‑selling of bank products, and delivering high-quality service.
• Ability to assess client banking needs and evaluate creditworthiness for various loan and credit products.
• Able to clearly articulate banking products, conduct persuasive sales presentations, and coordinate effectively with internal teams.
• Capable of working closely with branch operations, guiding staff on product knowledge and cross‑selling, and aligning with branch managers on service quality initiatives.