Regional Trade Marketing Manager

San Miguel Foods; Metro Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

San Miguel Foods is seeking a Trade Marketing Manager responsible for translating marketing strategies into effective sales activities across Luzon. This role involves developing trade strategies, fostering effective trade marketing programs, and managing trade costs to maximize returns and enhance shopper engagement.

Qualifications

• At least 8 years working experience in sales or marketing.
• In-depth knowledge of FMCG business and categories.
• Extensive experience in Trade Marketing is an advantage.

Responsibilities

• Develop overarching trade strategies and ensure optimal spend.
• Manage overall trade cost effectively.
• Provide guidance and support for executing trade initiatives.

Skills

Oral communication

Written communication

Negotiation

Creative thinking

Diligence

Education

Graduate of Marketing or Business-related courses

Job description

Job Summary:

Responsible in translating the marketing strategies into operational sales activities to effectively and efficiently manage shoppers’ preference and trade dynamics (i.e., pricing, promotions, placements) in all segments in order to improve offtake of product categories thereby maximizing returns on company investments and trade spending.

Successful candidate will be assigned in GMA but will manage total Luzon area.

Key Responsibilities:

• Trade Marketing Strategies Development - Develops overarching trade strategies and ensure optimal spend for assigned business unit.
• Trade Cost Management - Manage the overall trade cost effectively, ensuring optimal allocation of resources
• Trade Marketing Programs Alignment and Implementation - Provide guidance and support to teams responsible for executing trade initiatives. Ensure that the category / channel strategies are effectively executed in on-trade environments, such as retail spaces, and other points of sale.
• Performance Data Analysis - Communicate category/channel trade strategies, objectives, and performance to internal and external stakeholders.

Qualifications:

• Graduate of Marketing or Business-related courses
• With at least 8 year working experience in sales or marketing. Extensive work experience in Trade Marketing an advantage
• Has in-depth knowledge and understanding of the FMCG business and categories
• Efficient oral and written communication skills, Effective Negotiation Skills
• Systematic, creative, honest and diligent