Regional Planning Manager (Media Strategy & Planning)

Publicis Groupe; Makati; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

Publicis Groupe in Makati, Philippines, is seeking a senior leader to drive regional media strategy and planning across markets. The role focuses on strategic thinking, planning frameworks, market guidance, and integrated approaches rather than day-to-day activation.

You will lead regional planning for major campaigns, translate insights into opportunities, and guide local teams with a unified regional strategy while adapting to local market realities.

Responsibilities

• Develop regional media strategies and planning approaches aligned with client business, brand, and communication objectives.
• Translate consumer, cultural, category, and media insights into clear strategic opportunities and recommendations.
• Create regional planning frameworks that local market teams can adapt and activate.
• Guide markets on audience strategy, channel roles, media architecture, investment principles, and prioritization.
• Connect brand strategy, creative thinking, commerce, social, and media into an integrated planning approach.
• Lead regional planning for major campaigns, launches, and annual planning cycles.
• Challenge local plans to ensure they ladder back to the regional strategy while allowing for local market realities.
• Identify cross-market trends, learning, and innovation opportunities that can improve future planning.
• Partner with local agency teams and specialist functions to ensure strategic intent is carried through into activation.
• Develop compelling strategic narratives and present recommendations to senior regional clients.
• Establish planning principles and measures of success, then use campaign learning to inform future strategy rather than manage campaign optimization directly.

Job description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

About the role:

Lead the development of regional media strategy and planning across markets, translating business and brand objectives into clear media approaches. The role focuses on strategic thinking, planning frameworks, market guidance, and integration, rather than day-to-day campaign execution or platform activation.

Key responsibilities

• Develop regional media strategies and planning approaches aligned with client business, brand, and communication objectives.
• Translate consumer, cultural, category, and media insights into clear strategic opportunities and recommendations.
• Create regional planning frameworks that local market teams can adapt and activate.
• Guide markets on audience strategy, channel roles, media architecture, investment principles, and prioritization.
• Connect brand strategy, creative thinking, commerce, social, and media into an integrated planning approach.
• Lead regional planning for major campaigns, launches, and annual planning cycles.
• Challenge local plans to ensure they ladder back to the regional strategy while allowing for local market realities and opportunities.
• Identify cross-market trends, learning, and innovation opportunities that can improve future planning.
• Partner with local agency teams and specialist functions to ensure strategic intent is carried through into activation.
• Develop compelling strategic narratives and present recommendations to senior regional clients.
• Establish planning principles and measures of success, then use campaign learning to inform future strategy rather than manage campaign optimization directly.