Public Relations Manager

PlayTime Entertainment; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

PlayTime Entertainment is seeking a Senior Manager for Public Relations to lead strategy, media relations, and reputation management in a fast-paced, regulated online entertainment environment.

The role requires directing PR programs, coordinating with legal and compliance, and guiding cross-functional teams to protect and enhance brand image for a gaming audience and stakeholders.

Qualifications

• Bachelor’s or Master’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• At least 8 years in PR, corporate communications, or media relations, with at least 3 years in a senior management role.
• Experience in highly regulated industries such as online gaming, fintech, technology, or telecom is strongly preferred.
• Exceptional written and verbal communication in English and Filipino; Mandarin is a plus.

Responsibilities

• Strategic Public Relations & Brand Management: Develop and implement PR strategies aligned with business goals and regulatory considerations; craft messaging frameworks.
• Media & Stakeholder Relations: Proactively manage media outreach, press materials, events, and government/regulatory engagement.
• Crisis Communication & Reputation Management: Monitor sentiment, prepare crisis playbooks, and coordinate rapid response with teams.
• Corporate Communications & Content Development: Create corporate narratives, speeches, and internal communications; support storytelling campaigns.
• Performance Monitoring & Analytics: Track media coverage and campaign effectiveness; produce insightful reports for decision-making.
• Team Leadership & Internal Support: Mentor junior staff, coordinate workflows, and align messaging across departments.
• Regulatory Communications & Government Relations: Collaborate with legal/compliance and regulators to ensure compliant communications.

Skills

Public relations

Corporate communications

Media relations

Crisis communication

Leadership

Strategic thinking

SEO & digital PR

English & Filipino

Education

Bachelor’s degree in Public Relations

Master’s degree in Public Relations

Job description

The Senior Manager for Public Relations will provide expertise to the Public Relations Department of a dynamic online entertainment company. This leadership role is results-oriented and highly strategic to support the company’s external communications and reputation management initiatives. The role reports directly to the Director of Public Relations and is critical in advancing the company’s brand reputation, managing media relations, and navigating the communications challenges of a regulated and fast-paced industry.

The successful candidate will be responsible for developing and executing comprehensive PR strategies to enhance the company’s brand image, strengthen stakeholder relationships. The Senior Manager will have significant project management opportunities working cross-functionally with all teams. The position requires strong strategic planning, stakeholder engagement, executional leadership, and analytical acumen to measure impact and refine approaches.

The ideal candidate should possess strong leadership skills, a deep understanding of the regulatory landscape, and the ability to craft compelling narratives that resonate with the gaming community, media, government agencies, and the general public.

Key Responsibilities:

1. Strategic Public Relations & Brand Management

• Develop and implement comprehensive public relations strategies that align with the company’s business goals, brand positioning, and regulatory considerations.
• Craft strategic messaging frameworks for brand campaigns, CSR initiatives, partnerships, and key announcements.
• Translate complex business and regulatory information into clear, audience-appropriate narratives for public consumption.
• Oversee all public communications, ensuring consistency in messaging across all channels.
• Strengthen the company’s corporate reputation by promoting positive brand awareness and engaging in thought leadership initiatives.
• Track industry developments, media sentiment, and competitor positioning to anticipate risks, identify opportunities, and shape proactive strategies that safeguard and strengthen the company’s public reputation.
• Provide strategic and tactical communications support to teams working on regulatory, social impact, or public-facing programs.

2. Media & Stakeholder Relations

• Proactively manage media outreach, identify interview opportunities, and coordinate press briefings or events for relationship building.
• Develop and distribute press releases, media kits, and corporate statements to ensure accurate and positive coverage.
• Organize and oversee press conferences, media events, and public engagements to maximize brand exposure.
• Together with the Corporate Affairs and Legal Compliance teams, work with government agencies, regulatory bodies, and industry associations to maintain compliance and strengthen industry partnerships.
• Oversee the planning and execution of public-facing initiatives that require media presence or stakeholder visibility.

3. Crisis Communication & Reputation Management

• Monitor public sentiment and emerging issues that could impact corporate reputation.
• Maintain and execute crisis communication protocols and playbooks to protect and mitigate potential reputational risks.
• Develop rapid-response plans for media crises, ensuring accurate and timely dissemination of information.
• Together with the Social Media team, monitor social media conversations, online forums, and news coverage to address potential PR challenges proactively.

4. Corporate Communications & Content Development

• Craft compelling corporate narratives, speeches, and opinion pieces that position the company as an industry leader.
• Oversee internal communications strategies, ensuring employees are aligned with company messaging.
• Work closely with the marketing and branding teams to create high-impact storytelling campaigns that engage the gaming community.
• Develop and execute digital PR campaigns to enhance brand visibility across online platforms.
• Leverage SEO, influencer marketing, and digital storytelling techniques to amplify brand reach.

6. Performance Monitoring & Analytics

• Track and analyze media coverage, campaign effectiveness, and sentiment trends.
• Produce regular reports and insights on PR performance to support strategic decision-making.
• Use data to inform messaging adjustments, identify communications gaps, and propose evidence-based improvements.
• Monitor competitor activity and broader industry narratives to inform proactive PR strategies.

7. Team Leadership & Internal Support

• Supervise and mentor junior PR staff, fostering professional growth, strategic thinking, and high performance.
• Support resource planning, team workflows, and external agency coordination where applicable.
• Promote internal awareness of PR protocols, best practices, and messaging discipline.

Qualifications & Skills:

Education & Experience:

• Bachelor’s or Master’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• At least 8 years of experience in public relations, corporate communications, or media relations, or reputation management with at least 3 years in a senior management role.
• Experience in highly regulated industries such as online gaming, integrated resorts, fintech, technology, or telecommunications is strongly preferred.
• Exceptional written and verbal communication skills in both English and Filipino (Mandarin proficiency is a plus). Submissions with writing portfolios or PR campaigns are encouraged.

Core Competencies:

• Strong relationships with local and international media, PR agencies, and regulatory bodies in the Philippines.
• High-level strategic thinking, with the ability to craft compelling narratives that resonate with diverse stakeholders.
• Crisis management expertise, with a proactive approach to handling reputational risks.
• Strong leadership and people management experience, with the ability to lead cross-functional teams.
• Deep understanding of PR metrics, media monitoring tools, and crisis communication frameworks.
• Familiarity with Philippine regulatory and compliance requirements in online gaming and betting.
• Experience in regulatory communications and navigating government relations within the gaming industry.
• Strong grasp of SEO, digital PR, social media analytics, and online reputation management.
• Ability to thrive in a fast-paced, high-pressure environment and manage multiple projects simultaneously.