Promo Specialist

GoTyme; Quezon City; On-site; PHP 420,000 - 540,000; Full time

Job summary

GoTyme is seeking a Promo Specialist to own the setup, quality, and performance of promotions across CLM for GoTyme Bank Philippines and partner brands. You will translate briefs into promo logic, test end-to-end, and ensure compliance with local rules.

You will work on four growth loops: activation, stickiness, primary bank, and reactivation, driving measurable outcomes. You will collaborate with CLM owners, Risk, and Finance to optimize budgets, templates, and reconciliation while maintaining

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 2+ years in marketing operations, promotions, loyalty, or campaign execution.
• Designs promos that are fair, easy to understand, and reward customers as promised.
• Comfortable working with data and AI tools with good judgment.

Responsibilities

• Configure promotions on promo engine from briefs, including rules, eligibility, budgets and limits.
• Translate briefs into promo logic and flag gaps before building.
• Test and QA promos end-to-end prior to launch.
• Embed incentives into lifecycle journeys with CLM owners.
• Ensure promo terms comply with local rules and internal reviews.
• Monitor live promos for fulfillment, budget burn, and abuse; escalate as needed.
• Forecast reward budgets with Finance and Operations; resolve disputes with CS.

Skills

Customer-first mindset

Data-driven

Clear communication

Multitasking

AI literacy

Risk awareness

Collaboration

Problem-solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Information Systems

Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Promo Specialist owns the setup, quality, and performance of promotions and rewards within GoTyme’s Customer Lifecycle Management (CLM) function, which serves GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands such as Sanlam. The role turns lifecycle and business requirements into accurate promo mechanics on the promo engine (e.g., Talon.One), and makes sure incentives drive the behaviors that matter: activation, regular usage, and making GoTyme the customer’s primary bank.

Beyond setup, the role is accountable for promo hygiene and value. It keeps mechanics compliant with local promotion rules, guards against reward leakage and abuse, tracks reward cost against results, and builds reusable templates so the team can launch promos faster and with fewer errors. The function runs on four growth loops: activation, stickiness, primary bank, and reactivation, and incentives in this role support each of them.

Promo Setup & Deployment

• Configure promotions on the promo engine from approved briefs, including rules, eligibility, reward conditions, budgets, and limits.
• Translate briefs into clear promo logic and flag gaps or risks before building.
• Test and QA every promo end to end before launch, including edge cases.

Lifecycle Integration

• Embed incentives into lifecycle journeys with CLM owners, aligned with segments, lifecycle stage, and timing.
• Keep promo eligibility and customer communications in sync with campaign owners.
• Work with the GoTymeX Loyalty & Rewards pod on promo standards so CLM-run promos and pod-run rewards share one catalog and ruleset.

Compliance, Controls & Reconciliation

• Ensure promo mechanics and terms comply with local consumer protection and sales promotion rules (e.g., DTI permits in the Philippines and the Consumer Protection Act in South Africa) and undergo internal Legal and Compliance review.
• Own the mechanics logic and compliance sign-off for promo terms; the CLM Copywriter owns the plain-language wording.
• Monitor live promos for correct reward fulfillment and budget burn, and elevate abuse, leakage, or misfires.
• Partner with Risk or Fraud on abuse controls, and forecast reward budgets against actuals.
• Support reward reconciliation with Finance and Operations, and help resolve reward disputes with Customer Service.

Performance & Insights

• Report promo performance: participation, conversion, and cost per incremental outcome.
• Support control-group measurement to separate incremental impact from behavior customers would have done anyway.
• Recommend changes to promo mechanics based on results.

Process & Documentation

• Maintain the promo catalog, setup documentation, and change logs.
• Build and maintain reusable templates for common promo use cases, aligned with group promo standards.
• Keep setup standards and QA checklists current.
• Use AI tools to draft test cases and edge-case checks, summarize reconciliation data, and keep documentation current, with human verification; AI is never the final check on compliance or reward logic.

Requirements

Must Haves

• Bachelor’s degree in Marketing, Business, Information Systems, or any related field.
• 2 or more years of experience in marketing operations, promotions, loyalty and rewards, or campaign execution.
• Customer-first mindset: designs and checks promos so they are fair, easy to understand, and reward customers as promised.
• Logical, detail-oriented, and comfortable working with data.
• Familiarity with AI tools in daily work, or a clear willingness to learn them, with good judgment on when to check the output.
• Rule-based and systems thinking.
• Attention to detail and risk awareness.
• Comfort using AI tools to speed up checks and documentation, with the discipline to verify results.
• Calm problem-solving on live promo issues under time pressure.
• Clear communication across business, compliance, and technical teams.
• Ability to manage multiple promos and deadlines.
• Flexibility to support different markets and time zones.

Nice to Haves

• Experience with any promo, loyalty, or marketing platform is an advantage (Talon.One is a plus).
• Background in banking, fintech, e-wallets, or e-commerce is a plus.