Product Marketing Associate

Buscojobs; Metro Manila; Hybrid; PHP 400,000 - 600,000; Full time

Job summary

A leading job board company in Metro Manila is looking for a Product Marketing Specialist. You will define product messaging, manage launches, and conduct market research. An ideal candidate possesses a Bachelor's degree and at least 1 year of experience, with a strong initiative and communication skills. This is a full-time position that allows for remote work, with certain onsite requirements.

Benefits

Work-from-home setup

Work equipment provided

Qualifications

• At least 1 year of experience in product marketing, preferably with product content.
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.

Responsibilities

• Define product positioning and messaging based on market requirements.
• Plan product launch and manage cross-functional execution.
• Conduct marketing-related research to identify opportunities and threats.

Skills

Analytical skills

Communication

Content creation

Critical thinking

Project management

Education

Bachelor's degree

Tools

MS Office

Google Workspace

Job description

Key Responsibilities:

Work closely with the Product Marketing Manager to define product positioning and messaging based on market requirements to drive adoption and retention.

Plan the launch of the product and manage its cross-functional execution.

Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.) and product roadmap and track its status, ensuring that these are carried out efficiently.

Conduct marketing-related research, which includes research on current market conditions (problem, demand, sizing, etc.) and competitor information to identify opportunities and threats and help us direct our future business and marketing plans.

Help in creating, copywriting, and managing content for various channels and platforms including but not limited to website, LinkedIn, social media, newsletters, and other marketing collaterals to push the sales of the product.

Monitor and analyze product performance and usage, and generate accurate reports and win/loss analysis based on consolidated data.

Qualifications:

Candidate must possess at least a Bachelors/College degree.

With at least 1 year work experience in product marketing, especially in the area of product content. Fresh graduates with marketing experience are welcome to apply.

Good working knowledge of MS Office and Google Workspace (Google Docs, etc.).

Strong analytical and critical-thinking skills.

Must have a global perspective and be able to work in a cross-cultural environment.

Able to work under pressure in a fast-moving and high-growth environment.

Methodical, meticulous, and well-organized.

Self-driven, high initiative, and results-oriented.

Excellent written and verbal communication and presentation skills.

For regular position, full-time employment. For a work-from-home set-up with one week per month designated for onsite work. Work equipment will be provided.