Product Manager - Sales Platform (CRM)

First Circle; Metro Manila; Remote; PHP 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Macbooks

Health insurance

Training budget

Rapid growth opportunities

Remote work with travel

Job summary

First Circle in Southeast Asia is building an automated, end-to-end international SME financial services company. We are developing our own CRM to sell intelligently and efficiently across products, divisions, and countries, with deep integration to underwriting and loan management.

As part of this journey, you will design accounts, leads, opportunities, and multi-product sales funnels, automate admin, and ensure flexible routing and ownership rules while collaborating closely with engineering

Qualifications

• 4+ years in product or systems roles owning sales systems or B2B workflows.
• Proven ability to automate manual processes.
• APAC experience and multi-country rollout experience is a strong plus.
• Think in systems, design for failure, robustness and scale.
• Fluent with SQL, APIs, data models; commercially literate (funnels, attribution, comp plans, forecasting).
• Strong attention to detail, precise writing and high ownership.
• Deep empathy for frontline users and practical creativity to boost productivity.

Responsibilities

• Design accounts, contacts, opportunities and product sales funnels for multi-product, multi-division, multi-country selling.
• Automate sales admin and ruthlessly remove manual tasks.
• Make routing, ownership and stage rules configurable by Sales Ops.
• Shadow users and design for how they actually sell.
• Collaborate with engineers to write precise specs and ensure production readiness.
• Scale internationally with multi-language, multi-currency, and data privacy considerations.
• Own metrics like adoption, funnel speed and data completeness.

Skills

Sales systems

B2B workflows

Automation

Multi-country rollout

SQL

APIs

Data models

Product ownership

Systems thinking

Forecasting

Attention to detail

Empathy for users

Creativity

Job description

First Circle is an SME credit-centric, multi-product NeoBank in SE Asia which is fast-growing (>100%), profitable, and internationalising soon. We started life as an SME lender in the Philippines in 2016 to solve the SME credit gap by using technology to systemise underwriting, deliver exceptional UX, and automate away delivery costs. We've delivered our clients the fastest, cheapest, most flexible credit line available to businesses anywhere in Southeast Asia. We've been rewarded with both fast growth and exceptional unit economics, a rare combination in our space. Over the past two years we've expanded our product range to include business bank accounts & payments, e-Invoices, corporate credit cards, rooftop solar, and most recently deposits catalysed by securing a full bank charter in the Philippines. In 2027, we'll expand our geographical coverage to include at least two new markets in APAC. Our excellent track record results from our people & culture. We combine high standards & intensity with a collegiate environment. Our barometers of success are the rate of personal growth of our people, how long high performers choose to stay, and ensuring we raise the bar with every hire.

About The Opportunity

We are building an entirely automated, end-to-end international SME financial services company . As part of this journey we have recently embarked on building our own CRM. We are building this ourselves not because we just want to replace an alternative (like Hubspot or Salesforce) but because we want to deliver a step-change in sales effectiveness. Our CRM will be the sales platform that helps us to sell intelligently and efficiently. Deep integration with the rest of our technology including our underwriting platform and our loan management system will give us the power and flexibility to do this better than ever before.

What You’ll Own

• Sales user interface
• Lead routing and assignments
• Customer account model (across products, divisions, countries)
• Sales intelligence (task prioritisation, contact scraping, automated sales feedback)
• Commissions calculations
• Integrations (with other systems like underwriting and loan management)

What You’ll Do

• Be the architect: design accounts, contacts, opportunities and product sales funnels so that multi-product, multi-division, multi-country selling works seamlessly
• Automate sales admin : ruthlessly engineer out manual tasks wherever possible
• Build for flexibility: make routing, ownership and stage rules configurable by Sales Ops
• Live with the users : shadow reps and team leaders, and design for how they actually sell
• Execute with engineering: write precise specs, work with engineers daily, and hold the bar on correctness through to production
• Scale internationally: handle local team structures, languages, currencies, data privacy rules (PH Data Privacy Act and its equivalents) and cross-border client coverage
• Own the metrics : adoption and active usage, data completeness, rep time on admin, funnel speed and gaps
• Above all: systems-level technical intelligence and an obsession with correctness

Skills and traits

• Experience 4+ years in product or systems roles owning sales systems or B2B workflows
• A track record of automating out manual processes
• Multi-country rollout and APAC experience a strong plus
• Systems thinker who designs for failure, robustness and scale
• Technically fluent (SQL, APIs, data models) and commercially literate (sales funnels, attribution, comp plans, forecasting)
• Relentless attention to detail, precise writing, and high ownership
• Deep empathy for front-line users
• Creativity: the ability and desire to think of innovative ways to drive productivity

Work at a fast-growing fintech on meaningful products that reshape SME finance in Southeast Asia.

Benefits

• Macbooks, health insurance, training budget, and more!
• Rapid growth opportunities within a fast-growing business
• Flexibility to work remotely with opportunities for travel.

Employment

We don't have a fixed budget for the role as we hire from all over the world. When we find the right person, we will pay them competitively vs their market rate.