Product Innovation Specialist

Conti's Specialty Foods, Inc; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Company events

Discounted lunch

Employee discount

Free parking

Health insurance

Life insurance

On-site parking

Opportunities for promotion

Paid training

Promotion to permanent employee

Staff meals provided

Job summary

Conti's Specialty Foods, Inc. is seeking a Product Innovation Specialist to identify and develop new product concepts aligned with our brand and consumer trends. You will work with R&D, Operations, and Marketing to translate insights into viable offerings.

Responsibilities include market research, competitive benchmarking, product positioning, and go-to-market planning for launches. You will collaborate with cross-functional teams to ensure commercial viability and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Entrepreneurship, Food Innovation, or related field.
• 2–3 years of relevant experience in Product Innovation, Product Marketing, Brand Management, Market Research, or Product Development.
• Strong understanding of consumer insights, market trends, competitive benchmarking, and product positioning.
• Experience in new product launches, product lifecycle management, and go-to-market strategy development.
• Ability to interpret market research findings, consumer feedback, and sales performance data.
• Strong analytical, communication, presentation, coordination, and project management skills.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Creative, commercially driven, detail-oriented, and capable of working effectively with cross-functional teams.

Responsibilities

• Identify new product opportunities based on consumer trends, market demands, competitive activities, and brand strategies
• Develop innovative product concepts, including product positioning, target market, unique selling propositions (USPs), and value propositions
• Collaborate with R&D in translating consumer insights and marketing requirements into commercially viable product concepts
• Participate in product evaluations, sensory testing, and consumer validation to ensure products meet market expectations
• Conduct regular market research, competitor benchmarking, and consumer trend analysis to identify innovation opportunities
• Monitor emerging food and beverage trends, consumer purchasing behaviors, and competitor product launches
• Develop product positioning, key messaging, and marketing strategies for new product launches
• Collaborate with Brand Marketing, Trade Marketing, and Digital Marketing teams in developing integrated product launch campaigns
• Monitor the performance of newly launched and existing products based on sales, consumer acceptance, profitability, and market relevance
• Coordinate with R&D, Operations, Purchasing, Supply Chain, and Finance to ensure the feasibility and successful implementation of product innovations

Skills

Analytical skills

Communication

Presentation

Coordination

Project management

Education

Bachelor's degree in Marketing, Business Admin, Entrepreneurship, Food Innovation, or related field

Tools

Excel

PowerPoint

Job description

About the role

The Product Innovation Specialist is responsible for identifying, developing, and executing innovative product concepts and initiatives aligned with the company's brand positioning, consumer preferences, and business objectives. The role focuses on market research, consumer insights, competitive analysis, product positioning, and go-to-market strategies to drive product relevance, brand differentiation, and revenue growth. Working closely with Research & Development (R&D), Operations, Supply Chain, and other cross-functional teams, the position ensures that new products and enhancements are commercially viable, market-driven, and aligned with the overall marketing strategy.

Key responsibilities

• Identify new product opportunities based on consumer trends, market demands, competitive activities, and brand strategies
• Develop innovative product concepts, including product positioning, target market, unique selling propositions (USPs), and value propositions
• Collaborate with R&D in translating consumer insights and marketing requirements into commercially viable product concepts
• Participate in product evaluations, sensory testing, and consumer validation to ensure products meet market expectations
• Conduct regular market research, competitor benchmarking, and consumer trend analysis to identify innovation opportunities
• Monitor emerging food and beverage trends, consumer purchasing behaviors, and competitor product launches
• Develop product positioning, key messaging, and marketing strategies for new product launches
• Collaborate with Brand Marketing, Trade Marketing, and Digital Marketing teams in developing integrated product launch campaigns
• Monitor the performance of newly launched and existing products based on sales, consumer acceptance, profitability, and market relevance
• Coordinate with R&D, Operations, Purchasing, Supply Chain, and Finance to ensure the feasibility and successful implementation of product innovations

About you

• Bachelor's degree in Marketing, Business Administration, Entrepreneurship, Food Innovation, or any related field
• At least 2-3 years of relevant experience in Product Innovation, Product Marketing, Brand Management, Market Research, or Product Development, preferably in the Food & Beverage, Restaurant, FMCG, or Retail industry
• Strong understanding of consumer insights, market trends, competitive benchmarking, and product positioning
• Experience in new product launches, product lifecycle management, and go-to-market strategy development
• Ability to interpret market research findings, consumer feedback, and sales performance data
• Strong analytical, communication, presentation, coordination, and project management skills
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint
• Creative, commercially driven, detail-oriented, and capable of working effectively with cross-functional teams

Benefits

• Company events
• Discounted lunch
• Employee discount
• Free parking
• Health insurance
• Life insurance
• On-site parking
• Opportunities for promotion
• Paid training
• Promotion to permanent employee
• Staff meals provided