Product Analytics Manager

Globe Telecom; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Globe Telecom in the Philippines seeks a specialist to own the behavioral measurement foundation across digital channels. You will stabilize instrumentation, run QA and governance, and define the journey blueprint with data contracts in partnership with Data and system owners.

You will build taxonomies, tracking plans, and KPI dictionaries, enabling end-to-end journey measurement and reliable analytics for priority journeys such as onboarding, retention, and support.

Qualifications

• Experience in SQL-based data transformation and validation.
• Hands-on experience with GA4/Firebase and Appsflyer.
• Proven ability to define tracking plans and data contracts.

Responsibilities

• Audit tracking plans and maintain instrumentation health scorecard.
• Define end-to-end journey measurement blueprint and data contracts.
• Coordinate with Engineering and Data org on governance and QA processes.
• Monitor data quality: missing events, spikes, schema drift, duplication.

Skills

SQL

Python or R

Stakeholder management

Data governance

Documentation

Tools

GA4/Firebase

FullStory

Braze

Appsflyer

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description

This role owns the behavioral measurement foundation that makes journey analytics reliable and reusable. Stabilizes instrumentation across digital channels, runs QA and governance, and enables true end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts in partnership with Data and system owners. Focus

This role owns the behavioral measurement foundation that makes journey analytics reliable and reusable. Stabilizes instrumentation across digital channels, runs QA and governance, and enables true end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts in partnership with Data and system owners. Focus

Areas 1. Instrumentation governance & QA (primary): tracking plan, event taxonomy, specs, release verification, and ongoing health checks across GA4/Firebase, FullStory, and shared behavioral signals used by Braze/Appsflyer where relevant. 2. Decision-grade measurement foundations: metric/measurement dictionary, funnel definitions, and interpretation guidance for priority journeys/episodes.

3. End-to-end journey measurement enablement (digital

• backend): define journey stage models, source-of-truth mapping, timestamps, IDs, and data contracts needed to stitch digital
• operational signals.

4. Data quality operations: monitoring for missing events/parameters, spikes/drops, schema drift, duplication/noise reduction. DUTIES AND RESPONSIBILITIES: 1) Instrumentation Clean-up & Standardization Audit current tracking (GA4/Firebase, FullStory, AppsFlyer/shared event signals) and maintain an instrumentation health scorecard. Create and maintain the tracking plan

• event taxonomy (naming, required parameters, definitions).

Reduce noise by de-duplicating/merging low-value or inconsistent events; define “must-have” attributes for priority funnels. Ensure FullStory configuration supports diagnostics (capture strategy, masking, events/segments, funnels/workflows). 2) Governance, QA, and Data Quality Operations Run the operating model: intake → spec → build support → QA → release verification → ongoing health checks.

Partner with Engineering on test plans, post-release verification, and regression checks. Implement ongoing event health monitoring (missing events/params, spikes/drops, schema drift, duplication). 3) Product Measurement Foundations (Decision-Grade Analytics) Co-design success measures, funnels, and behavioral signals for priority journeys (e.g., onboarding, reload/purchase, support, retention, multi-product).

Maintain a measurement dictionary: metric definitions, calculation logic, and “do/don’t interpret” guidance. Enable diagnostic loops (FullStory funnel analytics): friction identification, impact quantification, and fix validation.

• End-to-End Journey Measurement Enablement (Digital
• Backend Signals) Identify backend source-of-truth systems per priority episode (orders, billing/payments, provisioning, care tickets, network/service events, etc.).

Define the end-to-end event map: app vs backend events, key timestamps, IDs, and stage progression. Partner with Data org to define linking keys

• data contracts and document canonical journey datasets for reuse

5) Cross-Team Alignment & Enablement

Align shared behavioral signals with MarTech Analytics and activation teams to support lifecycle/personalization use cases—without owning campaign/CRM reporting. Train squads on measurement best practices and instrumentation discipline; escalated risks/trade-offs clearly. Top Deliverables Instrumentation Health Scorecard — a recurring audit of tracking completeness, required parameter coverage, duplication/noise, and known gaps for priority journeys.

Tracking Plan

• Event Taxonomy — standardized event naming, required fields, definitions, and change control for all critical funnels.

Operating Model for Instrumentation — intake/spec templates, versioning, QA checklists, and release verification workflow. Episode KPI Dictionary / Measurement Dictionary —A single source of truth documenting how metrics are calculated and interpreted. Definition

• formula, Grain, Filters/exclusions, Data sources, Known caveats, Owner
• last updated

End-to-End Journey Measurement Blueprint — documented backend sources, event map, linking keys, and data contract requirements handed to the Data org for execution. Event Health Monitoring

• Weekly Health Review — includes ongoing freshness, duplication, and schema drift checks.

KPIs Tracking completeness and accuracy for priority journeys (coverage

• required parameters

Reduction in duplicate/noisy events and inconsistent naming Faster QA and release verification cycle time Improved diagnostic cycle time (issue → insight → fix) supported by FullStory workflows % of priority journeys with end-to-end measurement coverage (digital

• backend) Adoption of shared definitions across Product and MarTech Analytics REQUIREMENTS: Working proficiency in SQL, Python or R for data transformation, validation and light automation Hands-on experience with GA4/Firebase/Appsflyer required Familiarity with least one of FullStory/ Braze is preferred, a plus for shared signals Strong track record building taxonomies, tracking plans, QA processes, and governance models Proven ability to partner with Engineering and Data orgs Strong stakeholder management and documentation discipline Competencies Measurement governance without bureaucracy High signal-to-noise judgement (what to track, what to drop) QA rigor

• operational consistency Enablement mindset (templates, training, reusable assets) Cross-team alignment and escalation clarity Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment

Commitment can be accessed here Make Your Passion

Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success.

If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle.

We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and

Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region.

We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose In everything we do, we treat people right to create a Globe of

Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.