Performance Marketing Specialist

MicroSourcing International; Quezon City; Hybrid; PHP 700,000 - 900,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Performance Marketing Specialist to own and optimize digital channel plans across Google Ads, Meta, TikTok, and Shopping campaigns. You will translate business targets into media strategies, budgets, and testing roadmaps while collaborating with Marketing and Ecommerce teams to align with promotions and stock positions.

You will build campaigns, refine bidding strategies, and ensure proper conversion tracking in GA4.

Responsibilities

• Own the performance marketing plan for core digital channels in line with brand and trading calendars.
• Translate commercial targets into clear media plans: budgets, audiences, bidding strategies, creative requirements and testing roadmaps.
• Collaborate with the Marketing Manager and Ecommerce Manager to align performance activity with promotions, product launches and stock positions.
• Build, launch and optimise campaigns across Google (Search, Shopping, Performance Max), Meta, TikTok and other relevant platforms.
• Continuously refine keywords, audiences, bids, placements and creatives to hit ROAS and CPA targets.
• Design and run structured tests (creative, offer, audience, landing page) and roll out winners across brands and channels.
• Ensure accurate conversion tracking and event setup in GA4 and ad platforms.
• Work with the Ecommerce Manager to brief and refine landing pages for key campaigns, ensuring message match and a smooth path to purchase.
• Use analytics and testing tools to identify drop-off points and opportunities to improve conversion rate.
• Coordinate with design and development resources to implement and measure CRO changes.
• Own weekly and monthly reporting for performance channels: spend, revenue, ROAS, CPA, key trends and insights.

Tools

Google Ads

Meta Ads

TikTok Ads

Shopping campaigns

Remarketing

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position: Performance Marketing Specialist

Work setup: Hybrid

Location: Eastwood, Quezon City

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Job Summary

• Strategy, planning & channel ownership

Own the performance marketing plan for core digital channels (Google Ads, Meta, TikTok, Shopping, remarketing, affiliates) in line with brand and trading calendars.

Translate commercial targets into clear media plans: budgets, audiences, bidding strategies, creative requirements and testing roadmaps.

Collaborate with the Marketing Manager and Ecommerce Manager to align performance activity with promotions, product launches and stock positions.

Campaign setup, optimisation & testing

Build, launch and optimise campaigns across Google (Search, Shopping, Performance Max), Meta, TikTok and other relevant platforms.

Continuously refine keywords, audiences, bids, placements and creatives to hit ROAS and CPA targets.

Design and run structured tests (creative, offer, audience, landing page) and roll out winners across brands and channels.

Ensure accurate conversion tracking and event setup in GA4 and ad platforms.

Landing pages, CRO & onsite performance

Work with the Ecommerce Manager to brief and refine landing pages for key campaigns, ensuring message match and a smooth path to purchase.

Use analytics and testing tools to identify drop-off points and opportunities to improve conversion rate (e.g. simplifying forms, adjusting page layout, clarifying offers).

Coordinate with design and development resources to implement and measure CRO changes.

Reporting, analytics & insight

Own weekly and monthly reporting for performance channels: spend, revenue, ROAS, CPA, key trends and insights.

Build simple dashboards and views (GA4, Shopify, platform reports) that the wider team can understand at a glance.

Analyse performance by brand, product category, device, audience and creative to identify growth opportunities and underperforming areas.

Provide clear recommendations on where to increase, reduce or reallocate budget.

AI, automation & tools

Use AI-driven and platform automation tools (bidding strategies, creative optimisation, predictive audiences) to improve efficiency and results.

Experiment with AI tools for ad copy generation, creative variation testing and performance forecasting, sharing learnings with the wider team.

Continuously review and recommend tools, integrations and processes that can improve speed, accuracy and performance.

Cross-channel collaboration

Work Closely With

Marketing Manager - on campaign strategy, creative concepts and messaging.

Ecommerce Manager - on merchandising, pricing, stock and landing pages.

Retail and Commercial teams - to support store campaigns and B2B initiatives with targeted digital activity.

Ensure online activity supports, not conflicts with, retail promotions and wholesale priorities.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%.

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

Requirements: