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A leading marketing firm is seeking a Performance Marketing Associate to enhance digital performance campaigns for top-tier brands. This role demands expertise in managing ads across various platforms, alongside strong analytical and collaborative skills to drive business growth. Flexible remote working conditions with Australian hours are provided.
Performance Marketing Associate
Our AU-based client is currently looking for a Performance Marketing Associate to fuel the next chapter of growth for their business. In this role, you will support world-class, VC and private equity-backed brands with the execution of digital performance campaigns across Facebook, YouTube, Google Ads, TikTok, and more. Our client believes that exceptional performance marketing is equal parts savvy media buying, creativity, and data analysis, and you will be at the forefront of this intersection.
What You Will Do:
Build, manage, and optimise paid media campaigns for performance channels, including Facebook, Google Ads, Pinterest, TikTok, and affiliate
Adopt and drive a fortnightly test-measure-learn feedback loop with our marketing team to drive consistent campaign and creative optimisation
Activate and set up new creative ads in performance channels
Maintain a weekly reporting cadence to share performance and funnel metrics with the wider growth team
Conduct analysis across in-platform, attributed sources, and client blended metrics to triangulate performance of campaigns
Find the highest impact levers between targeting, creative, post-click experience, or algorithmic optimisations and execute on the changes
Prioritise sprint planning and tasks to drive the greatest business impact
Stay on top of industry trends to ensure we are implementing best-in-class strategies and tactics
Qualifications:
5+ years of experience in a performance marketing role or similar
High attention to detail when building and executing digital campaigns
Experience working with creative teams to create ads that demand attention and drive action
Proven track record of growing conversion volume within CPA/CAC targets
Ability to clearly communicate results, key findings, and areas of opportunity
Ability to derive key insights from analytics platforms like Google Analytics and Ad Reporting
Understanding of attribution modeling and awareness of its limitations
Working Conditions:
Remote
AU working hours
Full time