Paid Media Strategy Lead — Hospitality (Meta & Google)

Served Marketing; Philippines; Remote; PHP 1,339,000 - 2,678,000; Full time

Benefits offered by this job

Direct work with founder and ads team

Retainer plus performance bonuses

No time trackers

Yearly team trips (Bali)

Ambitious collaborative culture

Industry-leading hospitality marketing

Job summary

Served Marketing is hiring a strategist to drive performance across 50+ hospitality venues. You’ll build and optimize campaigns from scratch in Meta Ads Manager and Google Ads, with tight tracking, budgets and reporting.

You’ll work closely with Meta and Google specialists and own calls with venue owners to explain strategy and forecast ROAS. We value direct, numbers-driven communication and the ability to lead campaigns across international venues.

Qualifications

• You’ve built and scaled campaigns in Meta Ads Manager and Google Ads yourself.
• You know tracking properly: Pixel, Conversions API, GA4 and conversion setup.
• You’re a sharp communicator, in writing and on camera, able to explain complex strategy to busy owners.
• You’re comfortable leading conversations with international business owners.

Responsibilities

• Call the play across 50+ venues, shaping what each runs and for what purpose.
• Set up campaigns from scratch in Meta Ads Manager and Google Ads with structured audiences, bidding, budgets and tracking.
• Diagnose performance issues on accounts the same day, digging into placements, creative, terms and funnel data.
• Lead testing plans and review builds with our Meta and Google specialists; join key calls when needed.
• Build the playbook: replicate wins across venues and avoid starting from zero for clients.
• Own the room on calls with venue owners, mainly in Australia, to walk through numbers and secure trust.

Skills

Meta Ads Manager

Google Ads

Campaign Strategy

ROAS Optimization

Client Communication

Digital Analytics

Account Management

Tools

GA4

Conversions API

Pixels

Meta Business Manager

Job description

If your remote job has turned into logging in, running the same campaigns and waiting for Friday, keep scrolling.

In hospitality, you can see whether the ads worked by how full the room is on Saturday night. If they didn’t, an owner who has put everything into their venue feels it that weekend. So do we.

Most people find that pressure exhausting. The people we want find it addictive.

Served started at $230 a week. Everyone told us not to pick hospitality because it’s the hardest lane in marketing. We picked it anyway and built a $1.2m-a-year agency in under two years. Since then we’ve worked with 120+ venues.

We’re a remote team working out of Manila, Bali, Thailand, Melbourne, Adelaide and Newcastle. Nobody here clocks in, and everybody is judged on results. We work like we have something to prove, because we do.

Now we need a strategist who can call the play across 50+ venues, make our Meta and Google specialists better, and get on a call with an owner and explain exactly why it’s going to work.

The job

• Call the play. Across 50+ venues, your creative ideas contribute to what each one runs, why, and what it should be famous for.
• Build it yourself. You set up campaigns from scratch in Meta Ads Manager and Google Ads: structure, audiences, bidding, budgets, and conversion tracking that actually works.
• Go deep. When an account dips, you’re in it the same day, breaking down placements, creative, search terms and funnel data until you find the reason. You don’t stop at “the algorithm changed.”
• Make the team better. You work side by side with our Meta and Google specialists. You set the direction and the testing plan, review their builds, and get into the accounts yourself when it counts.
• Build the playbook. A win at one venue becomes the launch for the next, so no client starts from zero.
• Own the room. You get on calls with venue owners, mostly in Australia, to walk through the numbers, show what’s next, and win their trust.
• Hold the line. When an owner wants to pull spend from something that’s working, you make the case calmly and with numbers.
• Set the pace. Launches go out on time, creative is tested every week, and no account sits still.

You’re who we’re looking for if

• You’ve built and scaled campaigns in Meta Ads Manager and Google Ads yourself. You haven’t just managed what someone else set up.
• You know tracking properly: pixel, Conversions API, GA4 and conversion setup. You can tell when the numbers are lying.
• You’re a sharp communicator, in writing and on camera. You can turn a complex strategy into something a busy restaurant owner understands in two minutes.
• You’re comfortable leading conversations with international business owners. Direct questions and pushback don’t rattle you.
• You think in offers, not just ads. A great campaign usually starts with a great reason to visit.
• You’d rather set up the assist than take the shot.
• You can read a menu and a suburb and see the angle.

Don’t apply unless

• You’re obsessive about your work. You check numbers on a Sunday because you want to, and a flat campaign bothers you until you’ve fixed it.
• You thrive under pressure. Tight timelines, demanding owners and real money on the line make you sharper, not slower.
• You have a real portfolio showing ROAS. It needs to be from accounts you ran yourself, with spend and revenue visible. Nice-looking creative with no numbers doesn’t count.

If that isn’t you, this role will burn you out, so please save us both the time.

What you get

• You work directly with the founder and our ads specialists, with real say in how every account grows.
• A monthly retainer plus performance bonuses tied to client results and retention, discussed in the interview.
• No time trackers. You’re judged on impact, communication and results, not hours.
• Yearly team trips and time working together in Bali.
• A team that’s fast, ambitious, and done with average.
• A seat at the agency setting the standard in hospitality marketing.