Paid Media Specialist

The Visa Center; Nueva Ecija; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading marketing firm in Nueva Ecija is seeking a Digital Marketing Specialist to manage paid media campaigns across various platforms. The ideal candidate will have 1-3 years of experience in digital marketing, a bachelor's degree, and strong skills in data analysis and communication. You will optimize campaign performance, manage budgets, and collaborate with design and analytics teams to achieve KPIs in a fast-paced environment.

Qualifications

• 1-3 years of experience in paid media or digital marketing.
• Proficient in Google Analytics and data analysis.
• Ability to monitor campaign performance and suggest improvements.

Responsibilities

• Plan, execute, and manage paid media campaigns across platforms.
• Analyze performance data to identify trends and optimize campaigns.
• Conduct A/B testing of ad creatives, copy, and targeting.
• Manage budgets and bidding strategies to maximize ROI.
• Report on campaign performance with actionable insights.

Skills

Google Analytics

Data analysis

Digital marketing techniques

Strong written communication

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, or a related field

Job description

• Plan, execute, and manage paid media campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)
• Analyze performance data to identify trends, optimize campaigns, and meet KPIs
• Conduct A/B testing of ad creatives, copy, and targeting
• Manage budgets and bidding strategies to maximize ROI
• Collaborate with design, copywriting, and analytics teams
• Report on campaign performance with actionable insights

Requirements

• Educational Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience Level: 1-3 years of experience in paid media or digital marketing.
• Skills and Competencies: Proficient in Google Analytics, data analysis, and digital marketing techniques.
• Qualities and Traits: Strong written communication skills and attention to detail.
• Responsibilities and Duties: Ability to monitor campaign performance and suggest improvements.
• Working Conditions: Ability to work in a fast-paced environment and adapt to changing priorities.