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Job summary
A digital marketing firm in Metro Manila is seeking a Marketing Specialist to create and execute robust performance marketing strategies. The candidate will develop and manage digital prospecting and remarketing campaigns while optimizing key traffic KPIs and collaborating with management. Skills in Google Ads, Meta Ads, and campaign analysis are essential. Strong communication and analytical skills are required for success in this role.
Qualifications
Prior experience in a similar role with multi-channel marketing strategies.
Solid campaign analysis and reporting expertise.
Excellent analytical skills to leverage metrics and trends.
Responsibilities
Create and execute a performance marketing strategy.
Develop and manage digital prospecting and remarketing campaigns.
Manage budgets and campaigns across digital channels.
Optimize key traffic KPIs via paid and organic media.
Identify and test new marketing channels.
Collaborate with management to share conversion improvement ideas.
Ensure correct installation of trackers across websites.
Skills
Google Ads
Meta Ads
Email Marketing
Google Analytics
Google Data Studio
Tools
Meta Business Manager
TikTok Ads Manager
Twitter Ads Manager
LinkedIn Ads Manager
Sprinklr
Emplifi
Social Studio
Job description
A digital marketing firm in Metro Manila is seeking a Marketing Specialist to create and execute robust performance marketing strategies. The candidate will develop and manage digital prospecting and remarketing campaigns while optimizing key traffic KPIs and collaborating with management. Skills in Google Ads, Meta Ads, and campaign analysis are essential. Strong communication and analytical skills are required for success in this role.