Online Merchandiser
Acquire Intelligence
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Job summary
Directed Electronics Australia is seeking an Online Merchandiser to optimise our group of eCommerce sites and marketplace listings. You will partner with Digital & Marketing to improve product content, SEO, and merchandising execution across brands.
You will manage product pages, optimize navigation, run A/B tests, and collaborate with design, operations and IT to drive online sales and improve conversion rates.
Experience with Shopify/Magento and Google Analytics is preferred.
Qualifications
- Experience in eCommerce merchandising, digital marketing, or online retail.
- Strong understanding of product content management, SEO, and UX.
- Proficiency in ecommerce platforms and marketplace tools.
- Data-driven mindset with GA, heatmaps, and A/B testing experience.
Responsibilities
- Manage and optimize product listings with descriptions, images, pricing, and categorization.
- Enhance visibility via SEO-driven titles, keywords, and metadata.
- Develop digital merchandising strategies that drive sales and engagement.
- Plan category structures, filters, and navigation for an intuitive user experience.
- Maintain consistent product information across owned sites and marketplaces.
Skills
Tools
Job description
We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Title:
Employing Entity:
Directed Electronics Australia
Reporting to:
Online Trading Manager
Team:
Digital & Marketing
Team size:
3
No. of Direct reports:
0
Key contacts/stakeholders
Internal:
- GM’s & Head of functions
- Retail team
- eCommerce & Digital team
- Design Studio
- IT, Finance and Admin
- Customer Service
External:
- Software vendors
- Clients/Partners
- Agencies
- Marketplaces
Get to know the team.
Our Digital team plays an essential role in leading all the eCommerce, marketplaces, digital marketing, web development and creative production activities at the Directed Group. This team owns the strategy and execution of the eCommerce, marketplace and digital marketing plan to drive sales for the group. It also conceptualises, creates and executes all design material to support business wide activity for all brands and divisions.
Led by the GM – Digital & Marketing the team is mandated to create eCommerce & Marketplace sales and profit initiatives across the groups diverse online brand presence, with a specific focus on building brands digitally to maximise awareness and create positive brand reputation. It also supports key stakeholders across the Directed Group globally to drive engagement, efficiency and effectiveness by designing and project managing creative material suitable for a specific business purpose.
The primary objective of the Online Merchandiser is to optimise the Directed Electronics group of eCommerce websites to ensure their execution and performance meet business objectives.
The role will be an integral contributor to the company’s success, maintaining close relationships with stakeholders across the Directed Group, external parties and working cross functionally to provide support for the successful delivery of projects.
The role will focus on the following areas:
- Product Presentation & Content Optimisation
- Merchandising Execution
- PIM - Product Information Management
Responsibilities of the Online Merchandiser will include, but are not limited to:
- Manage and optimize product listings, ensuring accurate descriptions, images, pricing, and categorization.
- Enhance product visibility through SEO-driven titles, keywords, and metadata.
- Work closely with designers and content teams to ensure visually appealing and engaging product pages.
- Conduct A/B testing on product pages, descriptions, and layouts to improve conversions.
- Develop and execute A+ content as required for marketplace listings including but not limited to store fronts, videos etc
- Troubleshooting and support as required.
- Reporting performance against critical KPI’s as required.
- Develop and implement digital merchandising strategies that drive sales and customer engagement.
- Create and maintain category structures, filters, and navigation for an intuitive user experience.
- Plan and execute promotional strategies, including homepage banners, landing pages, and seasonal campaigns.
- Optimize cross-selling and upselling opportunities through recommendations and bundling strategies.
- Reporting as required across conversion rates, bounce rates, product page views, checkout funnel and more. Using a mixture of Google Analytics, Amazon Analytics, heatmaps, CRO tools like Hotjar and more.
- Run CRO enhancements to drive conversion rate improvements on websites.
- Ad tasks as required.
- Ensure consistency in product merchandising across owned eCommerce sites and third-party marketplaces (Amazon, eBay,)
- Plan, deliver and execute all product and image information so that our PIM can stay up to date and used widely. Be one of the key managers of the PIM system.
- Work with supply chain and operations teams to maintain accurate stock levels and availability messaging.
- Keep up with marketplace algorithms and merchandising trends to maximize exposure and sales.
- Capture and input data for website launches or replatform requirements.
Success in this role will be defined by the following:
- Online sales achieved against target.
- Online KPI’s achieved against target.
- Work flow processes clearly documented and utilised cross functionally.
- Accurate product information systems in place to support the overall business
- Consulting with respective managers, cross functional divisions and your team to understand requirements that are to be briefed, delivered or reviewed.
- Creating and deploying programs to drive sales and conversion.
- Troubleshooting as required.
- Checking data and trends on performance. Taking action as required.
- Competitor, SOH, price analysis and monitoring. Take action as required.
- Keyword analysis, product listing & SEO for listings.
- Content creation for listings.
- Managing daily requirements for critical projects.
- Optimise product listings.
- Run AB Tests
- Liaising with respective managers, cross functional divisions and your teams to provide project status and updates.
- Connecting with different teams impacted by change for feedback and learning opportunities.
- Prioritising online operations requirements.
- Deploying and reviewing programs to achieve sales and traffic targets.
- Managing agency and 3rd party provider requirements.
- Executing page enhancements
- Executing stock and price changes as required
- Executing promotion launches and take down
- Conducting PIR's as needed
- Understanding future requirements.
- Process improvement documentation and communication.
- Reviewing performance against KPI’s
- Maintain key websites and tools.
Growth opportunities for an Online Merchandiser will vary based on the individuals’ strengths and interests. Career pathways can include roles such as:
- Marketplace Specialist
- Digital Marketing Specialist
- eCommerce Manager
- GM Digital & Marketing
A successful Online Merchandiser will demonstrate:
- Experience in eCommerce merchandising, digital marketing, or online retail.
- Strong understanding of product content management, SEO, and user experience principles.
- Proficiency in eCommerce platforms (Shopify, Magento, BigCommerce) and marketplace tools (Amazon Seller Central, eBay, Marketplace).
- Data-driven mindset with experience using Google Analytics, heatmap tools (Hotjar, Crazy Egg), and A/B testing methodologies.
- Excellent organizational skills and attention to detail.
- Ability to collaborate with cross-functional teams, including marketing, design, and operations.
- Marketplace Systems – Amazon, Ebay, Kogan etc
- eCommerce systems e.g. Magento and Shopify.
- Affiliate Systems – Channel Advisor
- Helium 10
- Google Trends
- Google Analytics
- Collaborative and being able to work with cross functional teams.
- Data driven, using insights to support decision making.
- Process driven with a continuous improvement focus.
- Strong attention to detail.
- Great communication skills both written and verbal.
- A problem-solving mindset to search for opportunities to improve ways of working and drive better listing performance.
- A calm yet driven personality and style of work.
- Positively influencing stakeholders for decision making.
- eCommerce and Marketplace trends
- SEO Trends
- Product trends
- An interest in collaborating with global teams
Join the A-Team and experience the A-Life!
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