Multimedia Specialist

CITADEL Pacific Ltd.; Taguig; On-site; PHP 420,000 - 700,000; Full time

Job summary

CITADEL Pacific Ltd. is seeking a Multimedia Specialist to craft marketing assets and digital content across channels, ensuring brand standards are met. The role supports loyalty programs, CRM, and retail initiatives with a focus on high-quality design and video production.

The successful candidate will manage multimedia assets, collaborate with Marketing Shared Services, and help drive engaging customer experiences through storytelling and creative production.

Qualifications

• Bachelor’s degree or equivalent in graphic design, multimedia arts or related field.
• 3+ years in multimedia development, graphic design or content production.
• Proficiency in creative software and multimedia tools.
• Portfolio showcasing design and multimedia capabilities.

Responsibilities

• Develop marketing and promotional materials across digital and physical channels.
• Create campaign assets, advertisements, social media content, presentations and POS materials.
• Produce creative materials supporting loyalty, CRM, retail and category initiatives.
• Develop and edit video content for campaigns and internal communications.

Skills

Graphic design

Video editing

Content creation

Branding

Creative concepting

Education

Bachelor's degree in Graphic Design

Multimedia Arts or Marketing related

Tools

Adobe Creative Suite

Video editing software

Job description

The Multimedia Specialist is responsible for developing creative assets and multimedia content that support marketing campaigns, customer engagement, loyalty initiatives, digital channels, and internal communications.

The role serves as the primary creative production resource within Marketing Shared Services, providing high-quality design, digital content, video editing, and marketing collateral support while ensuring compliance with applicable brand standards.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Key Accountabilities

• Graphic design and creative development
• Digital content creation
• Video production and editing
• Marketing collateral development
• Social media and website content support
• Brand standards compliance
• Creative asset management
• Marketing project support

Key Responsibilities

Creative Design & Production

• Develop marketing and promotional materials across digital and physical channels.
• Create campaign assets, advertisements, social media content, presentations, POS materials, and marketing collateral.
• Produce creative materials supporting loyalty, CRM, retail, and category initiatives.

Maintain a library of approved multimedia assets.

Video & Multimedia Content

• Develop and edit video content for marketing campaigns, social media, customer engagement, and internal communications.
• Create multimedia assets that support storytelling and customer engagement objectives.

Digital Content Support

• Develop and adapt content for websites, social media channels, CRM communications, and customer-facing platforms.
• Support content updates and digital publishing activities as required.Ensure content aligns with campaign objectives and channel requirements.

Brand Stewardship

• Ensure all deliverables comply with brand standards, visual guidelines, and customer experience expectations.
• Maintain creative consistency across campaigns and channels.
• Support quality assurance reviews of creative outputs.

DECISION MAKING AUTHORITY

• Recommend creative approaches and content formats.
• Develop and deliver campaign materials within approved brand guidelines.
• Escalate significant branding or creative direction issues to the Marketing Enablement Lead.

QUALIFICATIONS

• Bachelor's degree or equivalent experience in Graphic Design, Multimedia Arts, Marketing, Communications, or related disciplines.
• 3+ years of experience in multimedia development, graphic design, content creation, or creative production.
• Strong proficiency in creative software and multimedia tools.
• Experience supporting marketing or digital campaigns.
• Experience in retail, FMCG, loyalty, hospitality, or consumer-facing brands.
• Portfolio demonstrating design and multimedia capabilities.

Good to have

• Professional certifications in Marketing, Digital Marketing, Customer Experience, or related disciplines.