Media Buyer

EPS; Makati; On-site; PHP 400,000 - 600,000; Full time

Job summary

A dynamic marketing team is seeking a Media Buyer to manage digital campaigns and execute media strategies in Makati, Philippines. The ideal candidate will have at least 3 years of media buying experience and excellent analytical skills. Responsibilities include audience targeting, campaign analysis, and collaboration with media vendors to ensure alignment with business objectives. Join a hands-on team focused on optimisation and impactful marketing results.

Qualifications

• Minimum 3 years of experience in a media buying or performance marketing role.
• Experience managing campaigns end-to-end on self-serve platforms.
• Strong familiarity with digital metrics (CPM, CTR, CPA, ROAS, etc.) is required.

Responsibilities

• Execute media buying strategies, including audience targeting selection and channel planning.
• Monitor and optimize digital media campaigns across key self-serve platforms.
• Analyse campaign performance data and provide actionable optimisation recommendations.

Skills

Analytical skills

Communication skills

Attention to detail

Problem-solving

Digital platform knowledge

Education

Diploma or Bachelor’s degree in Marketing or related field

Tools

Google Ads

TikTok

Outbrain

Job description

Media Buyer to join our in-house marketing team. In this role, you will be responsible for executing media strategies, managing self-serve digital campaigns, and driving optimisations based on campaign data.

This is a hands-on role that requires strong digital platform knowledge, attention to detail, and the ability to collaborate closely with internal stakeholders and media vendors.

Responsibilities include:

• Execute media buying strategies, including audience targeting selection and channel planning.
• Set up, monitor, and optimise digital media campaigns across key self-serve platforms such as:
• Google Ads (YouTube, DV360, DCM)
• TikTok
• Outbrain
• Analyse campaign performance data and provide actionable insights and optimisation recommendations.
• Coordinate with external media vendors for managed buys, including briefing, negotiation, reporting, and delivery.
• Work closely with internal marketing teams to understand campaign objectives and timelines, and ensure media plans align with business goals.
• Support campaign reporting cadences, consolidating performance results into reports that are clear, timely, and actionable.

Skills & Experience required:

• Diploma or Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience).
• Minimum 3 years of experience in a media buying or performance marketing role, preferably across multiple digital platforms.
• Strong analytical skills and familiarity with digital metrics (CPM, CTR, CPA, ROAS, etc.).
• Experience managing campaigns end-to-end on self-serve platforms.
• Strong communication and coordination skills, with the ability to collaborate across internal and external teams.
• Detail-oriented with a bias for optimisation and results.
• A get-it-done attitude of problem solving when media buys are paused
• A growth mindset to test & learn and adjust media buy strategies should there be roadblocks
• Strong analytical and problem-solving skills.