Media and Search Manager - Ecommerce

Reckitt; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading FMCG company in Metro Manila seeks a professional to manage traffic acquisition strategies and eCommerce performance. The role requires 3-5 years in FMCG account management and a strong background in SEM and other modern marketing strategies. You will collaborate with various internal teams to optimize budgets and increase sales. The company offers comprehensive benefits supporting employee well-being and career development.

Benefits

Parenting benefits

Employee Assistance Program

Life insurance

Qualifications

• 3-5 years in FMCG account management, preferably includes eCommerce.
• Strong experience with media and search as pertains to eCommerce.
• Excellent planning and deadline management skills.

Responsibilities

• Define strategy for traffic acquisition off-platform.
• Manage and optimize budget by traffic source.
• Work closely with internal partners for best campaign coordination.

Skills

Traffic acquisition

SEM

Analytical skills

Stakeholder management

Microsoft Office proficiency

Job description

About the role

Your responsibilities

• Traffic acquisition
• Define strategy for traffic acquisition off-platform
• Quickly identify and onboard the right media and technology partners to execute on that strategy
• Acquisition channels include Search, affiliates, re-targeting, social media
• KPI is Return on Ad Spend (ROAS) and eCommerce Attributed sales
• Manage and optimize budget by traffic source and by e-tailer
• Co-develop weekly activity calendar with UX Manager.
• Perform test and learn to determine (A/B, split audience) to determine best practices increase conversion rate.

Internal engagement & co-ordination

• Closely work with internal partners to ensure best campaigns coordination: eCRM, brand marketing, eCommerce Team
• Become RB subject matter expert in ASEAN on media & search as pertains to eCommerce.

The experience we're looking for

• 3-5 years in FMCG account management. Preferably includes eCommerce
• Solid experience working on SEM, affiliates, re-targeting, managing accounts and performance directly and through specialized agencies
• Strong analytical skills and logical thinking
• Strong ownership, hands-on and good at dealing with ambiguity in a start-up like environment
• Excels at working with internal stakeholders and third parties/agencies responsible for program execution
• Excellent planning, time and deadline management skills
• Highly proficient in in Microsoft Office

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.