Marketing Operations Lead

GoTyme PH (Philippines); Quezon City; On-site; PHP 1,200,000 - 1,700,000; Full time

Job summary

GoTyme PH is seeking a Marketing Operations Lead to drive end-to-end execution of multiple marketing campaigns, ensuring proper scoping, resourcing, timing, and budget adherence. The role acts as the operational bridge between Marketing, Creatives, agencies, and stakeholders.

The ideal candidate will be highly organized, experienced in advertising or creative agency environments, and adept at managing concurrent campaigns, timelines, resources, and cross-functional dependencies across the

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Advertising, Project Management or related field.
• 5+ years of experience in advertising, creative agency, marketing operations, campaign management, or related field.
• Strong preference for candidates with advertising/creative agency experience managing multiple campaigns, clients, and projects concurrently.
• Experience coordinating creative teams, external agencies/vendors, internal stakeholders, and multiple approval layers.
• Experience managing timelines, scope changes, dependencies, risks, deliverables, and escalations.

Responsibilities

• Manage concurrent campaigns per month, including product launches and multi-segment campaigns.
• Assess campaign feasibility, establish timelines, critical paths, dependencies, and resource requirements.
• Manage project scope, changes, risks, issues, approvals, and escalations to keep campaigns on track.
• Coordinate across internal teams, vendors, suppliers and stakeholders.
• Track campaign deliverables and SLAs, ensuring timely execution and proactive bottleneck resolution.
• Coordinate creative manpower allocation, prioritization, and workload across concurrent campaigns.
• Manage creative briefs, asset requirements, revisions, approvals, dependencies, and delivery timelines.
• Monitor creative asset SLAs and capacity; flag resource constraints and prioritize accordingly.
• Conduct regular creative operations check-ins and maintain workload visibility.
• Manage onboarding, coordination, performance, SLAs, and escalations of external creative agencies and vendors.
• Coordinate contracts and commercial requirements with Marketing Operations Manager and stakeholders.
• Maintain relationships with agencies/vendors and ensure deliverables meet requirements.
• Track campaign budgets and monitor spend against plans.
• Oversee budget monitoring and provide recommendations on budget exceptions.
• Monitor expense variances and escalate material deviations or risks.
• Coordinate permits/requirements (DTI, ASC, etc.), ensuring submissions.
• Maintain campaign trackers, status reports, timelines, and management visibility.
• Identify operational gaps and continuously improve campaign and creative workflows.

Skills

Project management

Campaign management

Stakeholder management

Vendor management

Budget tracking

Creative operations

Advertising experience

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, Project Management

Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands‑on experience building South Africa’s leading digital bank, TymeBank, one of the fastest‑growing digital banks in the world today.

About the role

The Marketing Operations Lead drives the end-to-end execution of multiple marketing campaigns and creative workstreams, ensuring projects are properly scoped, resourced, prioritized, and delivered on time and within budget.

The role serves as the project management and operational bridge between the Marketing team, Creatives, external agencies/vendors, and other stakeholders. The ideal candidate is a highly organized, project-oriented marketing professional, preferably from an advertising or creative agency environment, who is accustomed to managing multiple concurrent campaigns, complex timelines, changing priorities, creative resources, vendors, and cross‑functional dependencies.

CAMPAIGN OPERATIONS

• Manage concurrent campaigns per month, including product launches and multi‑segment campaigns.
• Assess campaign feasibility, establish realistic timelines, critical paths, dependencies, and resource requirements.
• Manage project scope, changes, risks, issues, approvals, and escalations to keep campaigns on track.
• Coordinate across internal teams, vendors, suppliers and other internal or external stakeholders.
• Track campaign deliverables and SLAs, ensuring timely execution and proactive resolution of bottlenecks.

CREATIVE OPERATIONS

• Coordinate creative manpower allocation, prioritization, and workload across concurrent campaigns.
• Manage creative briefs, asset requirements, revisions, approvals, dependencies, and delivery timelines.
• Monitor creative asset SLAs and creative team capacity; flag resource constraints and recommend prioritization.
• Conduct regular creative operations check‑ins and maintain visibility of workload and upcoming requirements.

VENDOR/SUPPLIER MANAGEMENT

• Manage onboarding, coordination, performance, SLAs, and escalation of external creative agencies and vendors.
• Coordinate contracts and commercial requirements with the Marketing Operations Manager and relevant stakeholders.
• Maintain effective working relationships with agencies/vendors and ensure deliverables meet agreed requirements.

BUDGET & COMMERCIAL OVERSIGHT

• Track campaign budgets and monitor spend against approved plans.
• Oversee budget monitoring and provide recommendations on budget exceptions.
• Monitor expense variances and elevate material deviations or risks.

COMPLIANCE & EXECUTION CONTROL

• Coordinate DTI, ASC, and other campaign‑related permits/requirements, ensuring complete and timely submissions.
• Maintain campaign trackers, status reports, timelines, and documentation for management visibility.
• Identify operational gaps and continuously improve campaign and creative workflows.

Must haves

• Bachelor’s degree in Marketing, Business, Communications, Advertising, Project Management, or a related field.
• 5+ years of relevant experience in advertising, creative agency, marketing operations, campaign management, project management, or a related field.
• Strong preference for candidates with advertising/creative agency experience, particularly those who have managed multiple campaigns, clients, projects, or creative workstreams concurrently.
• Demonstrated experience managing multiple campaigns/projects simultaneously in a fast‑paced, deadline‑driven environment.
• Experience coordinating creative teams, external agencies/vendors, internal stakeholders, and multiple approval layers.
• Experience managing timelines, scope changes, dependencies, risks, deliverables, and escalations.
• Experience with campaign budgets, vendor costs, or project financial tracking is preferred.