Marketing Officer

DigiPlus Interactive Corp.; Parañaque; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

DigiPlus Interactive Corp. in the Philippines is seeking an experienced Marketing Specialist/Manager to plan and execute comprehensive marketing activities that promote and sell products.

This role collaborates with the marketing team to develop strategies and campaigns, conducts market research, analyzes competition, and manages digital channels including SEO, social media, and email marketing. The ideal candidate has 3+ years of experience, strong communication, analytical skills, and a

Qualifications

• Bachelor’s degree in Marketing or related field or equivalent experience.
• At least three (3) years of marketing experience.
• Excellent communication and interpersonal skills.
• Strong analytical skills and attention to detail.
• Proficient in marketing software/tools.
• Ability to work effectively under pressure and meet deadlines.
• Positive attitude, proactive approach and high level of creativity.

Responsibilities

• Plan and execute marketing activities to promote and sell products or services.
• Collaborate with the marketing team to develop strategies and campaigns.
• Conduct market research to identify customer needs and trends.
• Analyze competitive activities and industry trends.
• Develop marketing plans and initiatives for target audiences.
• Manage digital marketing including social media, email, and SEO.
• Create and manage content for websites, blogs, social media, and newsletters.
• Plan promotional events, trade shows, and product launches.
• Oversee marketing budgets and ROI tracking.
• Coordinate with internal departments to align with business goals.
• Monitor and report campaign effectiveness.
• Build and maintain relationships with customers, vendors, and stakeholders.

Skills

Marketing strategy

Campaign management

Digital marketing

Market research

SEO

Content creation

Budget management

Social media

Communication

Analytics

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Email marketing platforms

CRM software

Job description

Main Duties and Responsibilities

• Responsible for planning and executing marketing activities to promote and sell a company’s products or services.
• Works closely with the marketing team to develop and implement marketing strategies, campaigns, and initiatives.
• Conducts market research to identify customer needs and trends.
• Analyzes competitor activities and stays updated on industry trends.
• Develops marketing plans, campaigns, and initiatives to reach target audiences.
• Implements and manages digital marketing strategies, including social media, email marketing, and search engine optimization (SEO).
• Creates and manages content for various marketing channels, such as website, blog, social media, and email newsletters.
• Plans and organizes promotional events, trade shows, and product launches.
• Manages marketing budgets and tracking return on investment (ROI) for marketing activities.
• Collaborates with internal departments to ensure the marketing activities align with overall business goals.
• Monitors and reports the effectiveness of marketing campaigns and initiatives.
• Builds and maintains relationships with customers, vendors, and other stakeholders.

Qualifications

• Bachelor’s degree in Marketing or related field and or equivalent experience.
• At least three (3) years of experience in marketing.
• Excellent communication and interpersonal skills.
• Strong analytical skills and attention to details.
• Proficient in marketing software/tools.
• Ability to work effectively under pressure and meet deadlines.
• Positive attitude, proactive approach and high level of creativity.