Marketing Officer

SM Supermalls; Manila; On-site; PHP 360,000 - 600,000; Full time

Job summary

SM Supermalls is seeking a Marketing professional to drive family-friendly mall campaigns and events that boost foot traffic and sales. The role focuses on crafting advertising plans, digital media strategies, and partnerships with tenants and brands.

Responsibilities include monitoring campaigns, documenting results, and pursuing ongoing development to strengthen marketing impact across our malls.

Qualifications

• Marketing professional responsible for executing campaigns and events.
• Ability to develop advertising and digital media plans.
• Build partnerships with tenants, brands, and suppliers.

Responsibilities

• Develop and execute marketing campaigns and events to drive mall promotions and customer engagement.
• Create and implement advertising and digital media plans to enhance brand visibility and reach.
• Build and maintain partnerships with tenants, brands, suppliers, and organizations to support marketing goals.
• Monitor campaign performance and ensure proper documentation for continuous improvement and compliance.
• Pursue learning and development opportunities to enhance skills and contribute to organizational talent growth.

Skills

Project management

Problem solving

Networking

Media relations

Marketing acumen

Market analysis

Legal & regulatory compliance

Knowledge management

Financial acumen

Customer orientation

Content creation

Multimedia

Communication

Change management

Vendor management

Strategic sales planning

Customer engagement

Job description

Group Company: Shopping Center Management Corporation

Position description: To ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Primary Responsibilities:

• Develop and execute marketing campaigns and events to drive mall promotions and customer engagement.
• Create and implement advertising and digital media plans to enhance brand visibility and reach.
• Build and maintain partnerships with tenants, brands, suppliers, and organizations to support marketing goals.
• Monitor campaign performance and ensure proper documentation for continuous improvement and compliance.
• Pursue learning and development opportunities to enhance skills and contribute to organizational talent growth.
• ME in Results Oriented, Purpose Driven, Mindful (“Malasakit”), Innovative, Exceptional
• Intermediate in Project Management, Problem Solving, Networking & Opportunity Identification, Media Relations, Marketing Acumen, Market Analysis, Legal & Regulatory Compliance, Knowledge Management, Financial Acumen, Customer Orientation, Content Creation & Multimedia, Communication, Change Management, Vendor Management, Strategic Sales Planning, Customer Engagement