Marketing Manager | Lanang

SM Store; Davao Region; On-site; PHP 400,000 - 600,000; Full time

Job summary

SM Store is seeking a Marketing professional to develop and implement local store marketing programs that promote products and services in the community. You will conduct market research to understand local preferences, build brand awareness, and engage the community to help achieve sales targets.

The role also oversees store events and digital marketing within budget, and requires coordinating marketing plans and campaigns with practical budget management and cross-functional collaboration.

Qualifications

• Bachelor’s degree in Business Studies, Marketing or equivalent.
• 2–3 years of relevant marketing experience.

Responsibilities

• Conduct market research and evaluation.
• Create brand awareness.
• Engage local community.
• Support events and digital marketing.
• Recommend and execute marketing plans.

Skills

Market research

Brand awareness

Community engagement

Digital marketing

Marketing planning

Education

Bachelor’s degree in Business Studies, Marketing or equivalent

Job description

The position is responsible in developing and implementing local store marketing programs to promote the products and services of the store in the local community. The incumbent is expected to undertake market research to understand the local community’s preferences, create the store’s brand awareness and engage the local community to be aide the store in the attainment of its sales target. The role will likewise manage store events and execute marketing plans and will do so within their set budget.

• Conduct market research and evaluation
• Create brand awareness
• Engage local community
• Support events and digital marketing
• Recommend and execute marketing plans

Qualifications

• Graduate of Bachelor’s degree in Business Studies, Marketing or equivalent
• At least 2-3 years relevant experience in Marketing