Marketing Manager (Hybrid)

Boomering inc; Pampanga; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

HMO from day one

Vacation Leaves: 15 days

Sick Leaves: 5 days

Annual performance reviews

Employee referral incentives

Company events and prizes

Job summary

Boomering inc in the Philippines is seeking a Marketing Manager to lead the marketing team and transform marketing into measurable business growth. You will own the marketing strategy, build and develop the team, and ensure messages reach the right audiences through the right channels.

The role requires strong performance marketing expertise across SEO, GEO, paid advertising, content and conversion to generate qualified leads.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related discipline is strongly preferred.
• Minimum 5 years' proven marketing experience, with 7+ years highly preferred, particularly within the BPO industry, including experience leading or managing a marketing team.
• Proven track record of generating qualified B2B leads and measurable sales pipeline, with the ability to demonstrate previous results through lead volumes, conversion rates, acquisition costs, campaign ROI or similar performance measures.
• Strong hands-on knowledge of Google Ads/PPC, LinkedIn Ads and Meta Ads, including targeting, budgeting, optimisation and conversion tracking.
• Strong knowledge of SEO, SEM and GEO, with the expertise to oversee, evaluate and challenge external specialists.
• Demonstrated experience building and optimising marketing funnels, landing pages, retargeting and lead-nurture campaigns.
• Strong understanding of GA4, analytics, attribution, conversion tracking and marketing ROI.
• Experience with Zoho ONE and GoHighLevel (GHL), including CRM, marketing automation, lead management, campaign tracking, reporting and workflow automation, would be highly desirable.
• Proven ability to manage marketing budgets and make investment decisions based on performance.
• Demonstrated ability to use A/B testing and experimentation across audiences, creative, messaging, campaigns and landing pages to continually improve conversion.

Responsibilities

• Own and execute Boomering's marketing strategy with a clear focus on qualified lead generation and business growth.
• Build marketing performance toward a sustainable target of 10 qualified MQLs per week.
• Identify Boomering's target audiences and determine the best channels, campaigns and messages to reach and convert them.
• Lead and optimise acquisition across Google Ads/PPC, LinkedIn Ads, Meta Ads, SEO, GEO, content, social, email and other relevant channels.
• Manage the marketing budget and continually optimise spend based on lead quality, conversion and ROI.
• Translate complex marketing strategies, technical activity and performance data into clear, commercially relevant updates that non-technical leaders can easily understand.
• Oversee Boomering's external SEO and GEO specialists, ensuring their work contributes to lead generation and wider business objectives while supporting the continued development of internal team members working with them.
• Build, measure and continually improve marketing funnels, landing pages, nurture campaigns and conversion journeys.
• Work closely with Sales and Lead Generation to define MQL quality, understand what converts and improve the quality of marketing-generated opportunities.
• Lead, coach and develop the Marketing team, working alongside them, setting clear expectations and taking responsibility for collective results.

Skills

Marketing strategy

Team leadership

Performance marketing

Lead generation

Analytics

A/B testing

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

LinkedIn Ads

Meta Ads

SEO

GEO

GA4

GoHighLevel

Zoho ONE

CRM

Job description

About the role

Boomering is looking for an experienced, results-driven Marketing Manager to lead our marketing team and turn great marketing into measurable business growth. You will own our marketing strategy, lead and develop the team, and ensure our message reaches the right audiences through the right channels. This role requires someone with strong performance marketing expertise who understands how SEO, GEO, paid advertising, content and conversion work together to generate qualified leads.

Key responsibilities

• Own and execute Boomering's marketing strategy with a clear focus on qualified lead generation and business growth.


• Build marketing performance toward a sustainable target of 10 qualified MQLs per week.


• Identify Boomering's target audiences and determine the best channels, campaigns and messages to reach and convert them.


• Lead and optimise acquisition across Google Ads/PPC, LinkedIn Ads, Meta Ads, SEO, GEO, content, social, email and other relevant channels.


• Manage the marketing budget and continually optimise spend based on lead quality, conversion and ROI.


• Translate complex marketing strategies, technical activity and performance data into clear, commercially relevant updates that non-technical leaders can easily understand.


• Oversee Boomering's external SEO and GEO specialists, ensuring their work contributes to lead generation and wider business objectives while supporting the continued development of internal team members working with them.


• Build, measure and continually improve marketing funnels, landing pages, nurture campaigns and conversion journeys.


• Work closely with Sales and Lead Generation to define MQL quality, understand what converts and improve the quality of marketing-generated opportunities.


• Lead, coach and develop the Marketing team, working alongside them, setting clear expectations and taking responsibility for collective results.

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related discipline is strongly preferred.


• Minimum 5 years' proven marketing experience, with 7+ years highly preferred, particularly within the BPO industry, including experience leading or managing a marketing team.


• Proven track record of generating qualified B2B leads and measurable sales pipeline, with the ability to demonstrate previous results through lead volumes, conversion rates, acquisition costs, campaign ROI or similar performance measures.


• Strong hands-on knowledge of Google Ads/PPC, LinkedIn Ads and Meta Ads, including targeting, budgeting, optimisation and conversion tracking.


• Strong knowledge of SEO, SEM and GEO, with the expertise to oversee, evaluate and challenge external specialists.


• Demonstrated experience building and optimising marketing funnels, landing pages, retargeting and lead-nurture campaigns.


• Strong understanding of GA4, analytics, attribution, conversion tracking and marketing ROI.


• Experience with Zoho ONE and GoHighLevel (GHL), including CRM, marketing automation, lead management, campaign tracking, reporting and workflow automation, would be highly desirable.


• Proven ability to manage marketing budgets and make investment decisions based on performance.


• Demonstrated ability to use A/B testing and experimentation across audiences, creative, messaging, campaigns and landing pages to continually improve conversion.

Benefits

• Competitive salary package


• Company-provided full set-up for desktop/laptop with a back-up internet


• HMO on the first day of hire


• 15 Vacation Leaves and 5 Sick Leaves


• Annual Performance Reviews


• Unlimited Employee Referral Incentives


• Employee Loan Facilities


• Social Clubs and Interest Workshops


• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance


• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays

About us

Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and a collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference.