Marketing Lead

GoTyme PH (Philippines); Quezon City; Remote; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Flexible work arrangements

Job summary

SAVii, the leading financial wellness platform in the Philippines, is seeking a Campaign Manager to drive lifecycle campaigns and product launches. You will translate product and GTM inputs into executable campaigns and own end-to-end execution from brief to go-live.

You will coordinate with Product, GTM, and delivery teams, monitor performance, and recommend optimizations. We value remote-first collaboration, data-driven decision making, and a fast-paced, results-oriented culture.

Qualifications

• At least three years of marketing experience, preferably in a B2B2C fintech environment.
• Proven end-to-end campaign execution from brief to post-launch review.
• Strong project management and ability to manage multiple campaigns and timelines.

Responsibilities

• Run assigned campaigns and initiatives from brief through launch and improvements.
• Write clear briefs covering objective, audience, offer, messaging, channel, timing, and success measures.
• Manage campaign timelines and dependencies; escalate blockers early.
• Quality-check campaign materials before endorsement for build.
• Endorse completed briefs and assets to Lifecycle Systems for build, QA, and launch; coordinate closely through go-live.

Skills

Project management

Cross-functional coordination

Campaign execution

Analytical thinking

Written communication

Tools

BigQuery

Mixpanel

Looker Studio

Google Analytics

Confluence

Asana

Job description

Join SAVii: Transforming Employee Wellness Across Emerging Markets

About SAVii

SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked wellness services that empower HR leaders to support their teams’ financial health.

Important Note for Applicants:

SAVii was recently acquired byGoTyme Bank, the country’s fastest-growing digital bank. While this position is hosted on the GoTyme Bank career page, you are applying specifically for a role within theSAViiorganization. This partnership allows us to leverage GoTyme’s banking infrastructure to further our mission of financial inclusion.

Our Culture

At SAVii, we operate under a remote-first philosophy, prioritizing results and employee well-being. We foster a culture of collaboration, respect, and continuous professional growth. Our environment is fast-paced and execution-oriented, designed for individuals who are comfortable challenging the status quo and taking ownership of their contributions.

Campaign Execution

• Run assigned campaigns and initiatives from brief through launch and into continuous improvements.
• Write clear, complete campaign briefs covering objective, audience, offer, messaging, channel, timing, and success measures.
• Manage campaign timelines and dependencies, ensuring launches land on schedule and blockers are escalated early.
• Quality-check campaign materials across copy, creative, links, and customer-facing content before endorsing for build.
• Endorse completed briefs and assets to Lifecycle Systems for build, QA, and launch; coordinate closely through to go-live.

Portfolio Ownership

• Own campaign execution for lifecycle campaigns, new product launches, and campaigns that originate with GTM or Product.
• Keep documentation current for the owned portfolio: briefs, decisions, results, and what was learned.
• Run pilots and tests inside the owned portfolio using the standards the function already has in place.

Cross-functional Alignment

• Act as CLM’s execution point of contact for Product, GTM, and other stakeholder teams on campaigns within the owned portfolio.
• Translate product, offer, and go-to-market inputs into executable lifecycle campaigns
• Coordinate with Lifecycle Systems on build feasibility, sequencing, and launch readiness.
• Surface risks, dependencies, and trade-offs to the Lifecycle Marketing Manager for prioritization decisions.

Performance Monitoring & Optimization

• Monitor campaign performance against the success measures defined in the brief.
• Interpret results and recommend optimizations across audience, messaging, offer, timing, or channel.
• Consolidate campaign learnings into reusable inputs for the Campaign Optimization Playbook and for lifecycle documentation.
• Bring a point of view: arrive at reviews with recommendations, not just reporting.

Continuous Improvement

• Identify opportunities to improve campaign execution processes, briefing quality, and turnaround time.
• Stay informed on lifecycle marketing, fintech, and marketing practices relevant to the owned portfolio.
• At least three years of marketing experience, preferably in a B2B2C, fintech, or lending environment.
• Demonstrated end-to-end campaign execution track record, owning campaigns from brief through launch to post-launch review.
• Strong project management and organizational skills; able to manage multiple concurrent campaigns and timelines independently.
• Proven cross-functional coordination experience, particularly with Product, GTM, or technical delivery teams.
• Comfortable interpreting campaign performance data and translating results into clear recommendations. Familiarity with analytics and BI tools (e.g., BigQuery, Mixpanel, Looker Studio, Google Analytics) is an advantage.
• Working familiarity with marketing automation or CRM platforms as a collaborator. Able to brief and QA against platform capability without owning the build.
• Strong attention to detail and quality-assurance discipline on customer-facing materials.
• Clear written communication and documentation habits (e.g., Confluence, Asana).

Why Join SAVii?

Joining SAVii means contributing to a platform that directly improves the lives of thousands of employees. We offer a competitive benefits package, flexible work arrangements, and a professional environment that encourages diversity and innovation.

Commitment to Diversity & Inclusion

SAVii is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and believe that a diverse range of perspectives is essential to our success as a fintech leader.