Marketing Head - Ice Cream

HR Network; Manila; On-site; PHP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic marketing leader to drive growth and innovation. In this pivotal role, you will be responsible for planning and executing comprehensive marketing strategies that align with consumer trends and business goals. Your expertise in consumer analysis and campaign management will be crucial as you collaborate with cross-functional teams to ensure successful execution. If you are passionate about shaping marketing strategies and have extensive experience in the FMCG sector, this opportunity is perfect for you.

Qualifications

• 10 years of experience in Marketing/Business Development.
• 7 years of managerial experience in FMCG.

Responsibilities

• Develop and implement strategic marketing plans based on consumer insights.
• Ensure timely execution by fostering collaboration across teams.

Skills

Marketing Strategy

Consumer Analysis

Campaign Management

Business Development

Team Collaboration

Education

Bachelor's degree in Marketing

MBA

Job description

Responsible for planning and leading marketing strategies to grow the business. Analyze consumer trends, set goals, and oversee campaigns to ensure successful execution.

Duties and Responsibilities:
-Develop and implement annual and long-term strategic plans for the business unite marketing department by setting objectives and targets based on consumer insights, analytics, and industry knowledge.
-Ensure timely and quality execution by defining success standards and fostering collaboration across teams.


Qualifications:
-Bachelor's degree in Marketing, Business Administration/Management, or related fields (MBA is a plus).
-With 10 years of experience in Marketing / Business Development. With 7 years of managerial experience within FMCG
-Preferably with experience handling Ice Cream brand
-Amenable to work in Ortigas