Marketing Campaign Manager

SM Advantage; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading company in the Philippines is seeking a Marketing Manager to lead its strategy and communications development. The role involves analyzing customer data, improving engagement strategies, and managing marketing campaigns across various platforms. This requires a Bachelor’s degree and a minimum of 5 years of experience in digital marketing, with strong communication and analytical skills to effectively collaborate with teams and partners.

Qualifications

• At least 5 years experience in digital marketing (CRM / performance marketing backgrounds preferred).
• Experience using Tableau and CRM systems is an advantage.

Responsibilities

• Analyze customer data to drive engagement strategy with ecommerce customers.
• Lead marketing automation initiatives to increase customer loyalty and conversion rates.
• Manage and track campaign deliverables for proper execution and timely implementation.

Skills

Excellent communication skills

Presentation skills

CRM knowledge

Digital marketing

Analytical skills

Education

Bachelor’s Degree in Marketing or relevant field

Tools

Tableau

CRM systems

Microsoft Office

Job description

Responsibilities:

STRATEGY & COMMUNICATIONS DEVELOPMENT

• Analyze customer data and understand business requirements and challenges, driving overall engagement strategy with the ecommerce customer base

• Collaborate with partners to translate marketing strategy into actionable campaigns.

• Lead marketing automation initiatives with long-term goal of driving customer loyalty and increase overall conversion rates

• Manage and track all campaign deliverables to ensure proper execution and timely implementation. This can include administrative tasks as needed.

• Define and evaluate campaign metrics, incuding analysis of campaign performance and presentation of recommendations.

• Track all campaign deliverables and collaborate with cross-functional teams to ensure proper execution and timely implementation

BUSINESS DEVELOPMENT & PEOPLE MANAGEMENT

• Increase revenue by growing business opportunities with partners

• Lead recruitment and retention of team members

• Cultivate growth by ensuring high quality work and investing in talent development

Qualifications:

• Bachelor’s Degree in Marketing, Advertising, or any relevant field.

• At least 5 years experience in digital marketing (CRM / performance marketing backgrounds preferred)

• Excellent communication skills both written and oral; good presentation skills

• Experience using Tableau and CRM systems is an advantage

• Proficiency with Microsoft Office tools