Marketing Campaign & Analytics Assistant

The Philippine Daily Inquirer, Inc.; Philippines; On-site; PHP 180,000 - 240,000; Full time

Job summary

The Philippine Daily Inquirer, Inc. is seeking a Marketing Assistant to support marketing activities, generate site metrics data, and assist in activations and campaigns. The role requires close collaboration with Marketing Associates and interns from the Sales and Marketing Internship Program.

You will help coordinate procurement of collaterals, handle administrative tasks, and prepare various performance and ad reports in a dynamic newsroom environment.

Responsibilities

• Conducts regular competitive reports/checks (marketing partnerships, advertising placements, editorial specials)
• Assists in generating data for site metrics and report analyses such as Site Statistics and social media performance
• Assists in marketing activations, internal activations/events, sales and marketing-led activities; coordinate with interns from the Sales and Marketing Internship Program
• Coordinates with Marketing Associates for procurement of marketing collaterals and items
• Coordinates administrative work (monitoring of marketing/POP!/sales-related promos; contacting winners, social media blasts, user generated content management)
• Creates and submits reports as needed by the Sales Team
• Monitors project timelines for BrandRoom in coordination with the Product Manager
• Reports to the Associate Director of Sales and Marketing the group WIP/status
• Edits branded content/partner videos/multimedia projects as assigned by BrandRoom
• Edits organic videos as assigned by InqPOP! Channel lead
• Participates in regular creative brainstorming sessions of BrandRoom and POP!
• Generates ideas for selling and for traffic generation
• For billing purposes, creates completion reports for local direct sales placements in coordination with assigned Account Managers and finance team
• Ensures that all sales-related documentations are completed and submitted to finance before every 30th of the month
• Ensures that preparation of Weekly and Post Ad Summary Reports are in place
• Follow up regular performance reports of all currently running campaigns with Ad Ops
• Ensure submission of accurate post ad performance reports (together with end of campaign screenshots) as needed

Job description

The Philippine Daily Inquirer, Inc. is seeking a Marketing Assistant to support marketing activities, generate site metrics data, and assist in activations and campaigns. The role requires close collaboration with Marketing Associates and interns from the Sales and Marketing Internship Program.

You will help coordinate procurement of collaterals, handle administrative tasks, and prepare various performance and ad reports in a dynamic newsroom environment.