We are seeking a dynamic and detail-oriented Marketing Associate to join our BETABRANDS Marketing team (Wellspring & Huga Activewear). The ideal candidate will have hands-on experience in events planning (corporate events and consumer activations), with a willingness to manage product sampling programs and assist in cross-functional marketing initiatives. Experience in the wellness, beauty, or pharmaceutical industry is a plus, but we also welcome candidates with retail or e-commerce backgrounds who are eager to learn and grow in a fast-paced environment.
Event Execution & Activations
- Plan and execute in-person and digital events, including corporate functions, brand activations, pop-ups, and in-store promotions.
- Coordinate with vendors, partners, and internal teams to ensure seamless event delivery.
- Handle event logistics such as venue booking, staffing, material preparation, and post-event reporting.
Product Sampling Management
- Organize and manage product sampling campaigns to enhance consumer engagement and encourage product trials.
- Work with fulfillment teams and sampling partners to ensure timely and efficient execution.
- Track campaign performance and compile consumer feedback for optimization.
Cross-functional Marketing Support
- Assist in the rollout of marketing campaigns, promotional materials, and marketing calendars.
- Collaborate with content creators, digital marketing, and social media teams to support omnichannel campaigns.
- Help manage campaign timelines and ensure smooth execution.
Market Research & Consumer Insights
- Conduct market research to understand industry trends, consumer habits, and competitive benchmarks.
- Analyze campaign performance and digital metrics to inform future marketing strategies.
Creative Development & Content Creation
- Brainstorm and develop ideas for engaging marketing campaigns and promotions.
- Create content for social media, email marketing, and e-commerce platforms.
- Support the creation and management of paid ad campaigns.
Social Media Engagement
- Stay actively engaged on key platforms, especially TikTok, to identify trends and opportunities.
- Assist in building community and brand presence across social platforms.
Individual Task Management
- Take ownership of assigned tasks within broader marketing plans and ensure timely execution.
Qualifications
- 1–3 years of experience in marketing, events, retail, or e-commerce.
- Excellent communication skills (verbal & written).
- Highly organized with the ability to multitask and manage deadlines.
- Proficient in MS Office applications (Word, Excel, PowerPoint).
- Willing to travel for events and field activations when needed.
- Preferably residing within Metro Manila or CALABARZON.