MARKETING ASSISTANT

BMP Inc.; Philippines; On-site; PHP 180,000 - 300,000; Full time

Job summary

BMP Inc. is seeking a Marketing Assistant to support planning, coordination, and execution of marketing strategies for our food and beverage brands. You will develop engaging content, manage social media, and create high-quality photos and videos of items, events, and promotions.

This role collaborates with restaurant operations to promote new menu items, events, and campaigns, conducts market research, and maintains brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or related discipline.
• Minimum 1 year of marketing, hospitality, food and beverage, or similar experience.
• Strong photography and videography skills.
• Proficiency with photo/video editing tools and social media platforms.

Responsibilities

• Support planning and execution of marketing campaigns and promotions.
• Produce high-quality photos and short-form videos of food, beverages, events, and spaces.
• Edit and enhance photos/videos for consistent on-brand identity.
• Develop engaging content for social media, websites, and email campaigns.
• Manage social media accounts: schedule posts, monitor engagement, respond to messages.

Skills

Photography

Social media management

Content creation

Digital marketing

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Hospitality/Business Administration

Tools

Adobe Photoshop

Lightroom

Premiere Pro

Canva

DSLR cameras

Smartphone videography

Job description

Job Summary

The Marketing Assistant plays a vital role in supporting the planning, coordination, and execution of marketing strategies that enhance the company's food and beverage brand, products, and services. This position is responsible for developing engaging content, managing and growing the company's social media presence, and creating high-quality photographs and videos of menu items, events, and promotional activities. The role also assists in organizing marketing campaigns, monitoring digital engagement, conducting market research, and maintaining brand consistency across all communication channels. By combining creativity, strong organizational skills, and digital marketing expertise, the Marketing Assistant helps increase brand awareness, customer engagement, and overall business growth.

Key Responsibilities

• Support the planning and implementation of marketing campaigns, promotions, and seasonal initiatives.




• Produce high-quality photos and short-form videos of food, beverages, restaurant spaces, team members, and events for marketing and promotional purposes.




• Edit and enhance photos and videos to ensure a consistent, attractive, and on-brand visual identity.




• Develop engaging content for social media platforms, websites, email campaigns, and other promotional channels.




• Manage the company’s social media accounts by scheduling posts, tracking engagement, and responding to customer messages and comments as required.




• Work closely with restaurant operations to ensure timely promotion of new menu items, special offers, and upcoming events.




• Assist in coordinating photoshoots, product launches, influencer partnerships, and marketing events.




• Carry out market research to identify industry trends, customer preferences, and competitor activities within the food and beverage sector.




• Track, analyze, and report on the performance of marketing campaigns and social media content.




• Organize and maintain a structured digital archive of marketing assets, including images, videos, and promotional materials.




• Ensure all marketing outputs align with established brand guidelines and visual standards.




• Provide general administrative and operational support to the marketing team and perform additional duties as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related discipline.




• Minimum of 1 year experience in marketing, hospitality, food and beverage, or a similar field is preferred.




• Strong ability in photography, especially focused on food and beverage subjects.




• Experience operating DSLR, mirrorless cameras, or high-quality smartphone cameras.




• Proficient in photo and video editing tools such as Adobe Photoshop, Lightroom, Premiere Pro, Canva, or equivalent software.




• Familiarity with major social media platforms including Facebook, Instagram, TikTok, and LinkedIn.




• Strong written and verbal communication abilities.




• Excellent organizational skills with the ability to handle multiple tasks and meet deadlines.




• Creative thinker with strong attention to detail, composition, and visual storytelling.




• Capable of working both independently and as part of a collaborative, fast-paced team.

Preferred Skills

• Experience in food styling and visual presentation techniques.




• Basic knowledge of graphic design principles.




• Familiarity with Meta Business Suite, Google Analytics, and social media scheduling tools.




• Understanding of digital marketing, content strategy, and SEO fundamentals.




• Genuine interest in food, hospitality, and customer experience.

Working Conditions

• Full-time position.




• Willingness to work flexible hours, including weekends and holidays, when required for events, promotions, or content creation.




• May require travel between restaurant branches or event venues.




• with established public INSTAGRAM account

Key Performance Indicators (KPIs)

• Increase in social media reach, engagement, and audience growth.




• Consistency and quality of visual and written content.




• On-time delivery of marketing campaigns and initiatives.




• Improvement in brand visibility and customer engagement.




• Effective promotion of menu launches, events, and special offers.




• Proper organization and maintenance of marketing assets.