Marketing and Communications Manager

Dusit Thani Dubai; Metro Manila; On-site; PHP 400,000 - 600,000; Full time

Job summary

A luxury hotel in Metro Manila is seeking a Public Relations Manager to oversee media relations and develop strategic promotional initiatives. The ideal candidate will possess a Bachelor's degree in Public Relations and at least 2 years of experience in a fast-paced environment, preferably within the hotel industry. Strong communication skills and the ability to establish media connections are essential. The role entails creating engaging content, maintaining media relationships, and promoting the hotel's image.

Qualifications

• At least 2 years of public relations or communication experience in a fast-paced environment.
• Hotel industry experience is a strong plus.

Responsibilities

• Oversee all domestic and international media relations and outreach functions.
• Create newsworthy promotions and story ideas.
• Maintain strong media relations and monitor all forms of media.

Skills

Excellent written and verbal communication skills

Ability to establish strong media and social connections

Education

Bachelor’s degree in Public Relations, Mass Communications or relevant discipline

Job description

Job Description

PRIMARY RESPONSIBILITIES:

• Oversee all domestic and international media relations and outreach functions including: developing, planning and strategic oversight of domestic and international public relations to promote the hotel.
• Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotel.
• Promotes promotions or events.
• Maintain strong media relations with local and regional journalists and pitches hotel efforts. Keeps abreast of consumer and trade media interests in order to better capitalize on opportunities for publicity.
• Reviews and supervises media releases, marketing collaterals, as well as social media and web content produced by staff, agencies and contractors. Manages distribution of media releases.
• Develops and maintains hotel’s media materials and website.
• Creates media personalities within the hotel’s staff – i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Trains staff as needed to appear on camera or be interviewed.
• Stays current on destination promotional efforts, and hosts journalists at the hotel when appropriate.
• Develops relationships with organizations and businesses within key markets that support and enhance PR efforts.
• Liaises with onsite contacts about media visits and requests.
• Manages all media enquiries, press visits and onsite productions.
• Monitors all forms of media (TV, radio, online, social media and print), reports on media mentions and shares best media coverage.
• Becomes an advocate of the company by nurturing relationships with key influencers in the community to maximize reach of local PR.
• Promotes positive relations with guests and employees.
• Produces a monthly report on a timely basis for the general manager and corporate office.
• Develops and maintains departmental budget.
• Works closely with Marketing and Operations teams to provide strategic counsel and input.

COMMUNICATION

• Liaises with prestigious travel consumers and corporate travel and meeting planners, hotel guests, advertising agencies, trade magazine representatives, bloggers, media representatives and community leaders.

Others

• Continuous learning through own IDP.
• Any other duties as may be assigned by the superior.

Accountabilities

• Represents Dusit’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness.

Company’s Culture

• Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute”

CONFIDENTIALITY

• Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Dust Internet and E-mail policy. Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.

Job Requirements

• Minimum education of Bachelor’s degree in Public Relations, Mass Communications or relevant discipline.
• At least 2 years of public relations (PR) or communication experience with a proven track record in a fast-paced environment. Hotel industry experience a strong plus.
• Possess the ability to establish strong media and social connections.
• Ability to integrate PR programs to support marketing goals and programs; able to perform within an integrated team environment.
• Excellent written and verbal communication skills.