Marketing and Brand Manager (Remote)

LegalMatch Philippines, Inc.; Cebu City; Remote; PHP 400,000 - 600,000; Full time

Job summary

A leading legal tech company in Cebu City is seeking a Marketing & Brand Manager to drive online lead generation through innovative marketing channels. The ideal candidate has a strong background in performance marketing and analysis, is adaptable, and excels in collaboration. This hands-on role requires the ability to test, optimize, and scale campaigns effectively. Join our team and make a real impact in the legal tech space. Apply today!

Qualifications

• Proven experience in online lead generation with a focus on campaign measurement.
• Strong background in performance marketing and data analysis.
• Hands-on, test-and-learn mindset with quick execution.

Responsibilities

• Launching and managing lead generation campaigns across various channels.
• Continuously testing and refining marketing strategies.
• Developing and executing innovative growth marketing plans.
• Optimizing campaigns through A/B testing and audience targeting.

Skills

Online lead generation

Performance marketing

Data analysis

Campaign testing

Excellent communication

Job description

Overview

As Marketing & Brand Manager/ Sr. Retention & Direct Response Manager, you will be responsible for driving online lead generation through both traditional and non-traditional marketing channels, including TV, radio, podcasting, influencer marketing, and social media. This is a hands-on role, where you will identify, test, and optimize new campaigns that expand our reach into untapped markets.

We’re looking for someone who will thrive in building and experimenting with marketing strategies that go beyond the usual playbook. If you love testing new channels, analyzing results, and scaling high-performing campaigns, this role is for you.

Responsibilities

• Launching and managing lead generation campaigns in TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI assisted voice channels.
• Continuously testing new marketing channels, analyzing data to refine strategies
• Developing and executing innovative growth-focused marketing plans
• Optimizing campaign performance using A/B testing, audience targeting, and conversion tracking
• Working cross-functionally to align marketing efforts with business goals
• Staying ahead of industry trends to identify new opportunities for expansion
• Managing budgets, track ROI, and report on campaign success

Requirements

• Proven experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels
• Strong background in performance marketing, data analysis, and campaign testing.
• A hands-on, test-and-learn mindset with the ability to move quickly.
• Experience managing marketing budgets and driving ROI.
• Excellent communication and leadership skills.

We’re Looking For Someone Who Is

• Proactive, adaptable, and flexible in a dynamic environment
• Professional and dedicated to excellence
• Willing to go the extra mile to achieve exceptional results
• A strong team player who thrives in collaboration
• Committed to continuous improvement and open to experimenting with new approaches

At LegalMatch Philippines, we offer a dynamic and innovative environment where you can grow and make a real impact in legal tech. Join our team, collaborate with passionate individuals, and take the next step in your career. Apply today!

Apply Now