Marketing Analytics Specialist

MicroSourcing International; Manila; Hybrid; PHP 670,000 - 1,004,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Performance bonuses

Paid time-off with cash conversion

Hybrid work model

Job summary

MicroSourcing is seeking a Marketing Analytics Specialist in Manila to own SEO, GEO/AEO, and CRO strategies. The role focuses on building performance dashboards, automating reporting, and driving continuous optimization across campaigns, channels, and the full funnel.

You will work in a hybrid setup from Eastwood, QC, collaborating with data teams and external partners to ensure clean inputs and measurable improvements in organic visibility and conversion rates.

Qualifications

• Must have strong SEO, GEO/AEO, and CRO capabilities.
• Proven ability to build performance dashboards and automated reports.
• Experience with analytics metrics like CAC, CPA, ROAS, CVR, ARPU, CLTV, churn.

Responsibilities

• Own and optimise organic visibility across search and AI surfaces.
• Design and run CRO tests; specify hypotheses, variables, controls, and success metrics.
• Build dashboards across campaigns, channels, brands, and the full funnel.
• Automate data pulls, refreshes, distribution and alerts to surface anomalies.
• Present findings to marketing and senior stakeholders with actionable recommendations.
• Collaborate with data teams and partners on clean inputs.

Skills

SEO optimization

CRO

GA4 analytics

SQL

Excel/Sheets

Data storytelling

Stakeholder mgmt

Attribution analytics

Dashboard automation

Cohort analysis

Tools

GA4

Excel

Google Sheets

SQL

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position: Marketing Analytics Specialist

Work setup: Hybrid | Day shift

Location: Eastwood, Quezon City

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

This role owns and handles SEO, AEO/GEO and CRO and all that comes with it. Building the performance reporting, works
out what it is telling us, and turns that into constant optimisation across SEO, GEO/AEO and conversion rate, specifying
the tests for the automation specialists to build and automating the reporting itself so time goes on thinking rather than
assembling.
Day to day they build and maintain dashboards across campaigns, channels, brands and the full funnel, grow organic
visibility across search and AI answer surfaces, run conversion rate optimisation on the pages and journeys that traffic
feeds, automate the pulls, refreshes, distribution and threshold alerts, separate real movement from mix and seasonality,
own the test roadmap by setting the hypothesis, variable, control and success measure, read the results honestly including
the failures, present to marketing and senior stakeholders, and work with the data team and external partners on clean
inputs.
Success is recurring reporting automated end to end, organic visibility and conversion rates rising through constant
optimisation, recommendations that changed a decision and produced a measurable result, a test roadmap running
continuously with a documented win and learning rate, reporting resting on clean inputs with attribution gaps closing,
and senior stakeholders acting on the reporting rather than commissioning their own cut.
Your key duties will include but are not limited to:

• SEO and GEO/AEO: own and constantly optimise organic visibility across search and AI answer surfaces, tracking

rankings, coverage, referral quality and the traffic it drives into the funnel

• Conversion rate optimisation: find where pages and journeys leak, specify the fixes and tests that lift conversion

from visit through to subscription, and prove the result

• Optimisation recommendations: produce specific, prioritised recommendations on where to improve, with the

expected impact and the reasoning attached

• Design and specify the tests: own the test roadmap, specify the hypothesis, the variable, the control and the

success measure, brief the automation specialists to build it, then read the result honestly including the tests that
fail

• Identify what to automate: judge what should be automated following test conclusions
• Performance reporting: build and maintain dashboards and recurring reporting across campaigns, channels,

brands and the full acquisition funnel, from traffic through to subscription revenue

• Automate the reporting: automate the data pulls, refreshes, scheduled distribution and threshold alerts so

variance surfaces on its own rather than waiting for someone to notice it in a manual export

• Analysis: go beyond reporting the numbers and identify what is driving performance up or down, separate real

movement from mix effects and seasonality, and say so plainly

• Presentation: present findings clearly to marketing, and to senior stakeholders who want the conclusion and the

detail underneath

• Data quality: work with our data team and external partners on tracking, tagging and attribution so the reporting

rests on clean inputs
The role reports to the Head of Marketing Subscriptions.

ATTRIBUTES AND EXPERIENCE YOU’LL HAVE TO BE SUCCESSFUL IN THIS ROLE:

• SEO and GEO/AEO: technical and on-page SEO, plus optimisation for AI answer surfaces, with tooling such as
• Conversion rate optimisation: landing page and funnel analysis, CRO test design, and reading uplift properly.
• Advanced analytical capability: Excel or Google Sheets to a high level as a given. SQL is a nice to have for
• GA4 to a working depth, including events, conversions, funnel exploration and channel attribution.
• Understanding of subscription and digital marketing metrics: CAC, CPA, ROAS, CVR, ARPU, CLTV, churn,
• Retention and cohort analysis.
• Test design and statistical literacy: sample size, significance, control groups and reading a result properly.
• Proven marketing analytics, performance marketing or a commercial analyst role.
• Demonstrable examples of analysis that changed a decision and improved a result.
• Examples of reporting or analysis they automated, and the time it gave back.
• Experience presenting to senior stakeholders and holding a position when questioned.
• Excellent organisational skills to manage multiple projects simultaneously whilst ensuring standards and
• Exceptional verbal and written communication and collaboration skills to partner effectively with cross-
• Demonstrate Aspermont Values – Collaborative, Innovative, Responsible, Agile, Brave & Enthusiastic

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

Requirements: