Marketing Analytics Specialist

Buscojobs; Bulacan; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

A communications company is seeking a Performance Marketing Specialist to plan and implement innovative paid advertising campaigns. The ideal candidate should have at least 5 years of experience in performance marketing, strong skills in campaign optimization, and certifications in Google AdWords and Analytics. This position is crucial for growing the user base and enhancing engagement through various digital channels.

Qualifications

• At least 5 years experience in performance marketing.
• Hands-on experience on marketing automation concepts.
• Experience with remarketing/retargeting campaigns.

Responsibilities

• Creating & optimizing campaigns across digital platforms.
• Performing A/B testing & ROI optimization.
• Extensive reporting & data analysis based on metrics.

Skills

Deep understanding for paid advertising

Experience in performance marketing

Google AdWords and Analytics certifications

Hands-on experience in Google Analytics

Experience with affiliate marketing

Programmatic advertising experience

Tools

Google AdWords

Google Analytics

Looker Studio

Job description

Job Title: Marketing Analytics Specialist

Location: Meycauayan, Taguig, National Capital Region

Salary: ₱900000 - ₱1200000

Employer: DITO Telecommunity Corporation

Posted today

Job Description

Overview

We're looking for an aspiring Performance Marketing Specialist, to help us with planning and implementing innovative Paid Advertising campaigns to grow the user base, traffic, and engagement.

• Creating & optimizing campaigns across the digital landscape (Facebook, AdWords - Search & Display, YouTube, LinkedIn, Twitter)
• Performing A/B testing & ROI optimization
• Implementing programmatic advertising campaigns
• Exploring other digital channels & new media (blog networks, native advertising)
• Collaborating with the content team & providing data insights
• Ad copywriting, testing and campaign optimization
• Setting up and optimizing Google Analytics goals and tracking/conversion pixels
• Extensive reporting & data analysis based on metrics that matter

Requirements

• You have a deep understanding for paid advertising and the web.
• At least 5 years experience in performance marketing.
• Google AdWords and Analytics certifications.
• Hands-on experience in Google Analytics, Looker Studio and/or other tracking software.
• Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns).
• Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
• Programmatic advertising experience.

Note: We regret to inform that only shortlisted candidates will be notified.

Customer Marketing Strategy

Posted today

Job Description (Duties and Responsibilities)

• Develops Short-Term and Long-Term Business Plan for the Category
• Develops Category Review and Trade Category Plan
• Develops trade marketing plan per channel to ensure market share and value growth for assigned categories
• Trade programs that will deliver sustainable sales volume growth
• Initiatives that will deliver superior distribution and merchandising versus key competitors
• Fiscalize Category Trade Promo Fund
• Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
• Qualifies proposals of sales-initiated promotions and recommends changes consistent with brand strategies and budget

Additional sections and details omitted for brevity but include further responsibilities, governance, and qualifications as reflected in the original posting.