Marketing Allocation Analyst

Nexus Recruitment Group; Taguig; On-site; PHP 400,000 - 600,000; Full time

Job summary

A recruitment agency in BGC, Taguig seeks a Marketing Allocation Analyst to support personalized loyalty offers through data-driven strategies. Responsibilities include managing SQL code, customer segmentation, and collaborating with cross-functional teams. The ideal candidate will possess strong analytical skills and experience with A/B testing. This role requires onsite work during the night shift.

Qualifications

• Proficient in SQL with experience in marketing analytics or customer data platforms.
• Strong analytical skills and familiarity with A/B testing and performance measurement.
• Experience working with customer segmentation and digital marketing data.
• Ability to work collaboratively across departments.
• Willing to work onsite in BGC and on a night shift schedule.

Responsibilities

• Run and adapt SQL code to deploy personalized offers across various digital platforms.
• Maintain and optimize data structures to ensure accurate and effective offer delivery.
• Use customer segmentation and insights to enhance the relevance of loyalty campaigns.
• Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.
• Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Skills

Proficient in SQL

Strong analytical skills

Experience with A/B testing

Familiarity with customer segmentation

Job description

About the job Marketing Allocation Analyst

Job Title: Marketing Allocation Analyst
Location: BGC, Taguig (Onsite)
Work Schedule: Night Shift
Salary: PHP TBA

Job Description:
We are looking for a Marketing Allocation Analyst to support the execution and optimization of personalized loyalty offers through data-driven strategies. This role involves managing SQL-based campaigns, analyzing customer segments, and collaborating across teams to improve targeting and marketing performance.

Key Responsibilities:

Run and adapt SQL code to deploy personalized offers across various digital platforms.

Maintain and optimize data structures to ensure accurate and effective offer delivery.

Use customer segmentation and insights to enhance the relevance of loyalty campaigns.

Design and implement scalable metrics, including A/B testing frameworks, to evaluate and improve marketing strategies.

Collaborate with cross-functional teams to ensure alignment in strategy, execution, and system integration.

Qualifications:

Proficient in SQL with experience in marketing analytics or customer data platforms.

Strong analytical skills and familiarity with A/B testing and performance measurement.

Experience working with customer segmentation and digital marketing data.

Ability to work collaboratively across departments.

Willing to work onsite in BGC and on a night shift schedule.