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Job summary
A leading marketing firm in the Philippines is seeking an experienced Marketing Manager to develop comprehensive marketing strategies and manage brand initiatives. The ideal candidate will have 5-10 years of experience in food processing or FMCG sectors, with a strong background in both B2B and B2C marketing. Key responsibilities include overseeing campaigns, managing product positioning, and collaborating with cross-functional teams. This role offers the chance to work in a dynamic environment with competitive compensation.
Qualifications
5–10 years of marketing experience, preferably in food processing, FMCG, or manufacturing.
Strong understanding of B2B and/or B2C food markets.
Experience with product marketing, brand management, and go-to-market strategies.
Responsibilities
Develop and implement comprehensive marketing strategies aligned with business goals.
Analyze market trends, customer needs, and competitor activity within the food processing and FMCG sectors.
Manage product positioning, value propositions, and messaging for food processing products.
Plan and execute campaigns to support lead generation and customer acquisition.
Oversee digital marketing activities including website content, SEO, email marketing, and social media.
Skills
Marketing strategy development
Market analysis
Product marketing
B2B/B2C knowledge
Education
Bachelor’s degree in Marketing, Business, Food Technology, or a related field
Job description
A leading marketing firm in the Philippines is seeking an experienced Marketing Manager to develop comprehensive marketing strategies and manage brand initiatives. The ideal candidate will have 5-10 years of experience in food processing or FMCG sectors, with a strong background in both B2B and B2C marketing. Key responsibilities include overseeing campaigns, managing product positioning, and collaborating with cross-functional teams. This role offers the chance to work in a dynamic environment with competitive compensation.