Manager P1 Brand

Philip Morris International; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Private health insurance

Dynamic and inclusive team culture

Career development opportunities

Job summary

At Philip Morris International, we’re transforming our business to deliver a smoke-free future. We seek a Manager for the P1 Brand to join our Marketing team in Metro Manila, Philippines. Your role will involve leading brand strategies and driving consumer-centric initiatives that maximize category performance.

The ideal candidate will have over 7 years of experience in brand management, strong communication skills, and a passion for innovation. Join us to play a key role in our transformation towards a smoke-free future.

Qualifications

• 7+ years’ experience in brand, product, or category management.
• Strong experience translating consumer insights into strategies.
• Proven ability to manage commercialisation and go-to-market initiatives.

Responsibilities

• Lead brand and category strategy development for growth.
• Partner with Commercial, Finance, and Operations for market plans.
• Monitor product and campaign performance using data insights.

Skills

Brand management

Data-driven decision making

Stakeholder management

Communication skills

Consumer-centric approach

Education

Tertiary qualification in Marketing, Business, Commerce, or related field

Job description

At Philip Morris International (PMI), we’re transforming our business to deliver a smoke‑free future. As part of this bold journey, we’re looking for a Manager, P1 Brand (Smoke‑Free Portfolio) to join our Marketing team in the Philippines. This is your opportunity to play a pivotal role in shaping the future of our smoke‑free product portfolio. You’ll lead brand strategy, drive consumer‑centric initiatives, and deliver impactful marketing programs that accelerate our transformation and maximise category performance.

What You’ll Be Doing

• Lead the development and execution of brand and category strategies to drive performance and growth
• Translate consumer insights and segmentation into compelling marketing propositions
• Own end‑to‑end commercialisation of initiatives—from planning and demand forecasting through to execution and communication
• Develop brand positioning, campaigns, and media strategies aligned with target audiences
• Partner cross‑functionally with Commercial, Finance, and Operations teams to deliver integrated go‑to‑market plans
• Monitor product and campaign performance, using data and insights to optimise results
• Manage portfolio budgets to maximise value across initiatives and ongoing activities
• Act as the subject matter expert for your category, ensuring alignment with global standards and local market needs

We’re Looking For Someone Who Has

• 7+ years’ experience in brand, product, or category management
• Strong experience using consumer insights and data to shape strategy and drive performance
• Proven ability to lead end‑to‑end commercialisation and go‑to‑market initiatives
• Experience managing budgets and delivering against commercial targets
• Excellent stakeholder management and influencing skills across cross‑functional teams
• Strong communication skills and the ability to craft compelling brand narratives
• A consumer‑centric mindset with a passion for innovation and transformation
• A tertiary qualification in Marketing, Business, Commerce, or a related field

What We Offer

• A competitive salary package, including benefits such as private health insurance
• The opportunity to work on market‑leading brands within a global FMCG business
• A dynamic, collaborative, and inclusive team culture
• The chance to play a key role in PMI’s transformation to a smoke‑free future
• Career development opportunities locally and globally