Localized Social Media & Partnerships Lead

Travelwings; Manila; On-site; PHP 400,000 - 700,000; Full time

Job summary

Travelwings is seeking a Social Media Executive in the Philippines to lead localized brand marketing and partnerships for the Filipino community in the UAE. You will coordinate with regional marketing, manage influencer programs, PR initiatives, and community engagement while planning offline events and activations.

You will work on airport partnerships and media outreach, reporting monthly performance, and building bridges with airlines, banks, malls, and community organizations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–4 years of experience in brand marketing, partnerships, influencer marketing, PR, or event marketing.
• Excellent communication, negotiation, and stakeholder management skills.
• Proven experience in influencer marketing, PR, partnership development, and event execution.
• Familiarity with AI tools such as ChatGPT, Gemini, or similar AI applications is an added advantage

Responsibilities

• Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
• Plan and execute mall activations, exhibitions, and offline events.
• Manage influencer identification, outreach, negotiations, onboarding, campaign execution, and performance reporting.
• Lead PR initiatives and coordinate with media partners.
• Build strategic partnerships with airlines, banks, malls, hotels, corporate organizations, and community groups.
• Coordinate localized social media content and campaigns with the central marketing team.
• Track campaign KPIs and prepare monthly performance reports.
• Build and maintain relationships with Filipino community groups, associations, schools, churches, and OFW networks in the UAE.
• Represent Travelwings at Filipino cultural events, exhibitions, and community programs.
• Develop partnerships with Filipino influencers, content creators, and media outlets.

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

ChatGPT

Gemini

Job description

Travelwings is seeking a Social Media Executive in the Philippines to lead localized brand marketing and partnerships for the Filipino community in the UAE. You will coordinate with regional marketing, manage influencer programs, PR initiatives, and community engagement while planning offline events and activations.

You will work on airport partnerships and media outreach, reporting monthly performance, and building bridges with airlines, banks, malls, and community organizations.