Lifecycle Lead

Billease; Philippines; Hybrid; PHP 1,800,000 - 2,400,000; Full time

Job summary

Billease is seeking a Lifecycle Lead to own repeat business and drive adoption of our card and banking products. You will design campaigns, optimize communications, and partner with Product and Design to resolve blockers in-app.

Focused on revenue growth, you’ll balance risk and activation across the customer journey. You will work in a hybrid setup, leveraging AI tools daily and leading experiments with clear readouts, briefs, and action-oriented outcomes for teams across Growth, Risk, and

Qualifications

• 5+ years in consumer lending or fintech CRM with revenue ownership.
• Strong experiment design with control groups and holds.
• Ability to read and interpret SQL or cohort definitions for validity.
• Daily use of AI tools for analysis or writing; identify where they mislead.
• Proven track record of cross-sell/adopting a second product in existing customers.
• Sharp eye for customer comms; comfortable with English and Taglish copy.
• Clear, actionable briefs and summaries for teams.

Responsibilities

• Own repeat-business metrics across cross-sell, win-back, and utilization.
• Design journeys and offers to drive card/banking adoption in early weeks and beyond.
• Ensure all customer communications are clear, on-brand, and effective; provide feedback to Design and Campaign Ops.
• Drive revenue growth by coordinating with Risk on who to push or hold.
• Own campaign strategy, audience design, offers, and messaging calendars.
• Run experiments with control groups, readouts, and predefined decision rules.
• Create precise briefs for AI tools, Campaign Ops, Design, Product, and Engineering when changes are needed.

Skills

Revenue ownership

Experiment design

Data judgement

AI tooling usage

Second-product adoption

Customer comms review

Clear writing

Tools

MoEngage

Braze

CleverTap

Job description

Lifecycle Lead

Team: Lifecycle Management (CLM) | Reports to: VP of Lifecycle Management | Location: Hybrid | Level: Senior / Lead

The role in one line

You own repeat business and the adoption of our secondary products, above all card and banking: getting customers who already have a Billease limit to come back, and to make the card and the banking product part of their everyday money life.

The role in one line

You own repeat business and the adoption of our secondary products, above all card and banking: getting customers who already have a Billease limit to come back, and to make the card and the banking product part of their everyday money life.

What you will own

• The repeat-business number. Campaign-driven repeat sales across cross-sell, win-back, never-transacted clients, limit utilization and the credit line.

• Card and banking adoption. You own how many customers activate the card and the banking product, use them in their first weeks, and keep using them. You find the moments in the customer journey where each product makes sense, design the journeys and offers that move customers from "has it" to "uses it every week", and work with Product and Design when the blocker is in the app or it's feature rather than in the message.

• Quality of customer comms. Every push, SMS, email, in-app message and screen text in your campaigns passes through your judgement before it goes out. You can tell whether a message is clear, true, on brand and worth the customer's attention, and say exactly how to fix it. You give Design and Campaign Operations sharp feedback, and you stop a send that is not good enough.

• Revenue growth. Every campaign is judged on revenue, not on volume alone. You work with Risk on which clients we push and which we hold back.

• Campaign strategy. Audience design, offer and message design, and the wave calendar for our always-on and one-off campaigns. Campaign Operations runs the sends; you decide what is sent, to whom, and why.

• Experiments. Every campaign that matters has a control group, a readout date and a decision rule written down before it launches. You make sure the readout happens on that date.

• Briefs and specs. You turn a goal into a precise brief: for the AI tools, for Campaign Operations, for Design, and for Product and Engineering when we need new events, data or app changes.

What you bring

Must have

• 5 or more years in consumer lending, BNPL, fintech, telco or e-commerce CRM, with ownership of a revenue-linked metric (not only reporting on one).

• Strong experiment design: control groups, holdouts, sample sizes, and knowing when a result is too early to read.

• Data judgement. You can read a SQL query or a cohort definition and spot what is wrong with it. You don't need to write a lot of code, but you must be able to tell when a number can't be true.

• Daily, hands-on use of AI tools (Claude, ChatGPT or similar) for analysis or writing, and a clear view of where they get things wrong.

• A track record of driving adoption of a second product in an existing customer base: a card, a savings or current account, a wallet, or a similar product.

• A sharp eye for customer comms. You can take a push notification, an email or an app screen and say what is wrong with it. Comfort with English and Taglish customer copy.

• Clear writing. Briefs and summaries that someone can act on without a follow-up meeting.

Nice to have

• Experience growing cards (debit, prepaid or credit) or digital banking xsell in the Philippines or Southeast Asia.

• Credit risk literacy: probability of default, first payment default, vintage curves, limit strategy.

• Hands-on experience with a CRM or engagement platform (MoEngage, Braze, CleverTap or similar).

• Experience with the Philippine or Southeast Asian consumer market.