Lead Product Designer (For Pooling)

Hammerjack Pty Ltd; Taguig; On-site; PHP 1,200,000 - 1,900,000; Full time

Job summary

Coins, the leading crypto brand in the Philippines, seeks an experienced Product Designer Lead to shape design strategy for payment products. You will own the design vision, build a roadmap, define success metrics, and mentor a team of designers and UX researchers.

In this role you will collaborate with product managers, engineers, risk, and marketing to deliver compliant, scalable fintech experiences. Regularly use data and user research to guide decisions, run experiments, and advance a design

Qualifications

• Bachelor's degree in Design, HCI, CS or related field.
• 5+ years of product design or hybrid product design/PM experience.
• Proven experience owning a product roadmap end-to-end with metrics and post-launch measurement.
• Track record designing scalable payments, e-wallets, or fintech products.
• Strong portfolio demonstrating UX strategy, UI execution, and measurable impact on metrics.
• Understanding of Philippine digital payment landscape and regulatory considerations.
• Experience in agile environments with backlog grooming and sprint planning.
• Proficiency in Figma/Adobe XD and analytics tools.

Responsibilities

• Define and own the design vision and product strategy for payment products.
• Build and prioritize a roadmap of design and product improvements using structured frameworks.
• Establish UX/UI design standards across the organization.
• Lead and mentor a team of product designers and UX researchers.
• Act as a de facto product manager for your area with clear specs and KPIs.
• Identify and champion new features based on research and user feedback.
• Define success metrics and report outcomes (activation, adoption, retention).
• Run experiments (A/B tests, usability benchmarks) with analytics tooling.
• Own backlog prioritization in collaboration with PMs and engineering.
• Drive end-to-end design from discovery to UI specifications and prototyping.
• Conduct user research and usability testing to improve flows.
• Create and maintain scalable design systems for consistency.

Skills

Product design leadership

Design strategy

Roadmap prioritization

UX research

Design systems

Cross-functional collaboration

Regulatory awareness

Strong portfolio

Data-driven decision making

Education

Bachelor's degree in Design/HCI/CS

Tools

Figma

Adobe XD

Mixpanel

Amplitude

Google Analytics

Job description

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities

Product Strategy & Design Vision

• Define and own the design vision and product strategy for our payment products, balancing business goals, user needs, and compliance requirements.
• Build and prioritize a roadmap of design and product improvements, using structured frameworks (e.g., RICE, ICE) to weigh impact against effort.
• Establish UX/UI design best practices and design-quality standards across the org.
• Lead, mentor, and grow a team of product designers and UX researchers.

Product Management for Design

• Act as a de facto product manager for your area: translate research and data into structured feature proposals, PRDs, or specs that engineering and stakeholders can act on.
• Proactively identify, pitch, and champion new features and improvements based on your own use of the app, competitive analysis, and user feedback. This role is expected to originate ideas, not just execute assigned tasks.
• Define success metrics and KPIs for design and product initiatives (e.g., activation, feature adoption, NPS, task completion, retention) and report on outcomes.
• Run experiments (A/B tests, usability benchmarks) to validate design and product decisions, using analytics tools (e.g., Amplitude, Mixpanel, GA).
• Own the backlog and prioritization conversations jointly with product management and engineering leads.

User-Centered Design Execution

• Drive end-to-end product design from discovery, journey mapping, and prototyping to detailed UI specifications.
• Conduct and apply user research, usability testing, and data-driven insights to improve product flows and reduce friction.
• Create and maintain design systems and patterns for consistency across channels (app, web).

Cross-Functional Collaboration

• Partner with product managers and engineers to define product requirements and technical feasibility.
• Work closely with risk, compliance, and legal teams to ensure designs adhere to regulatory standards (e.g., BSP, AML, KYC).
• Collaborate with marketing and CX to ensure brand-consistent experiences.

Innovation & Market Trends

• Stay ahead of payment UX trends in PH, SEA, and globally (e.g., tap-to-pay, open finance, e-wallet interoperability).
• Explore opportunities to integrate emerging technologies such as QR Ph, NFC, merchant payment solutions, and blockchain into the payment journey.
• Regularly use the Coins app as a customer would, and bring a running list of observations and improvement ideas to the team.

What We Expect From You

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field.
• 5+ years of experience in product design or a hybrid product design/product management role, with at least 2 years in a leadership or people-management capacity.
• Demonstrated experience owning a product roadmap end-to-end prioritization, spec writing, success metrics, and post-launch measurement, not only visual/UX design execution.
• Proven track record designing scalable payment systems, e-wallets, or financial services platforms.
• Strong portfolio demonstrating UX strategy, UI execution, and measurable impact on business or product metrics.
• Deep understanding of the Philippine digital payment landscape and regulatory framework.
• Experience working in agile product development environments, including backlog grooming and sprint planning.
• Proficiency in design tools (Figma, Adobe XD, or similar) and familiarity with product analytics tools (Amplitude, Mixpanel, Google Analytics, or similar).
• Background in payments or fintech, and experience designing for mass-market, mobile-first audiences in emerging markets.
• A track record of proactively identifying and championing product improvements or new features, ideally backed by concrete examples.
• Personal, regular use of the Coins app (or similar e-wallet/fintech apps) preferred — we want someone who thinks like a power user.
• High attention to detail, strong written communication (for specs/PRDs), and a collaborative, low-ego approach to working with cross-functional partners.
• Ability to coordinate with international partners and stakeholders across time zones.

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.