Lead Designer - AI & GoRocky / Kindred and Portfolio Brands

GoRocky Pte. Ltd.; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GoRocky Pte. Ltd. is seeking a hands-on Lead Designer to think, design, and execute quickly across consumer healthcare and wellness brands. You will craft brand identity, landing pages, and campaign visuals, blending traditional tools with AI-enabled workflows to accelerate ideas into finished work.

You will collaborate with founders and cross-functional teams, delivering premium creative across websites, emails, packaging, and offline materials while maintaining brand consistency.

Qualifications

• Strong portfolio showing visual judgment for consumer brands.
• Experience designing digital brands and campaigns across touchpoints.
• Proficiency with modern design tools and AI-assisted workflows.

Responsibilities

• Own and execute creative work across multiple brands and touchpoints.
• Develop brand identity and visual systems for landing pages, websites, and campaigns.
• Create paid social, email, and CRM creative and product launch visuals.
• Direction of photography and video, with rapid prototyping of new brands and campaigns.
• Lead within an AI-forward workflow to shorten brief-to-delivery time.

Skills

Brand identity

Visual systems

Digital brand design

Typography & layout

AI-driven design

Tools

Adobe Creative Suite

Figma

Canva

Midjourney

ChatGPT

Job description

What we need

We are looking for a Lead Designer who can think, design and execute at speed across a growing portfolio of consumer healthcare and wellness brands.

This is not a traditional corporate design role and it is not a management-only position. We need someone who is highly hands‑on, has excellent visual taste, understands modern digital brands, and can personally turn an idea into finished creative quickly.

You will work across GoRocky, Kindred and our wider portfolio of healthcare, wellness and consumer brands, helping us build a stronger and more consistent creative standard across everything the customer sees.

TASTE. SPEED. EXECUTION.

You should be able to look at a landing page, campaign, social ad, email, packaging concept or clinic material and immediately understand what could make it clearer, more attractive and more effective - and then actually create it.

You should be equally comfortable using traditional design tools and the newest AI creative tools. We expect AI to be part of the workflow, not a novelty. The goal is to produce more ideas, explore concepts faster and dramatically shorten the time from brief to finished creative without compromising quality.

Key Responsibilities

• You will own and execute creative work across multiple brands and customer touchpoints, including:

• Brand identity and visual systems

• Website and landing page design

• Paid social and performance advertising creative

• Organic social content

• Campaign concepts and key visuals

• Email and CRM creative

• Product and service launches

• Packaging and physical product materials

• Clinic, pharmacy and offline marketing materials

• Presentations and internal brand materials

• Photography and video direction

• AI-generated imagery, concepts and creative experimentation

• Rapid prototyping of new brands, products and campaigns

• You will work closely with the founders, management, marketing, product and growth and engineering teams and will often be involved from the earliest idea through to final execution.

This is a hands‑on role

We want somebody who still loves making things.

You should be able to take a rough brief such as “We need a landing page for this new service by tomorrow” or “This campaign does not feel premium enough - give us three stronger directions” and move quickly from concept to something tangible.

You may eventually build and lead a wider creative team, but initially we care much more about what you personally can create than how many designers you have managed.

AI‑first creative workflow

We want someone who actively experiments with tools such as:

• Adobe Creative Suite

• Figma

• Canva

• Midjourney and other image‑generation tools

• ChatGPT and other generative AI tools

• AI video and editing platforms

• AI‑assisted prototyping and production tools
  

You do not need to use a specific stack, but you should already be thinking about how AI changes the way designers work.

We expect you to use AI to:

• Generate and explore creative directions quickly

• Produce visual concepts and moodboards

• Create or modify imagery

• Develop ad variations at scale

• Accelerate layouts and production

• Prototype campaigns and new brand concepts

• Test multiple creative ideas before committing significant time

The designer we want will be excited by the idea that one exceptional creative person equipped with AI can now produce what previously required an entire studio.

What good looks like

You probably have:

• A strong portfolio showing excellent visual judgment

• Experience designing consumer‑facing digital brands

• Strong typography, layout and art‑direction skills

• Experience with websites, landing pages and digital product design

• Experience creating performance marketing creative

• The ability to work across different brand personalities without making everything look the same

• Strong understanding of mobile‑first design

• A bias toward simplicity and clear communication

• The ability to receive direct feedback without becoming precious about the work

• The confidence to challenge bad creative ideas when you see them

• The ability to move from rough concept to finished execution rapidly

• The ability to sketch or draw ideas by hand is a strong advantage. We value designers who can think visually away from the screen and rapidly communicate an idea through rough sketches, storyboards or hand‑drawn concepts.

Experience in healthcare, wellness, beauty, consumer technology, e‑commerce or DTC brands would be particularly relevant, although exceptional work in other industries is equally interesting.

What we do not want

• You mainly manage other designers rather than design yourself

• Every project requires a long creative process before anything can be shown

• You are uncomfortable working across several brands at once

• You depend heavily on agencies or outside production teams

• You see AI as a threat rather than a creative tool

• You are excellent at presentations but weak at execution

• You need a perfectly defined brief before you can begin

We operate quickly and expect our creative team to do the same.

The opportunity

GoRocky and Kindred operate at the intersection of healthcare, technology, consumer brands and e‑commerce.

We are building brands across areas including digital healthcare, clinics, pharmacy, wellness and consumer health. This creates an unusually broad creative canvas: digital products, physical environments, packaging, advertising, content, healthcare education and new brand creation.

For the right designer, this is an opportunity to have significant influence over how an entire portfolio of brands looks and feels.

You will not simply be maintaining an established design system. You will help create the next one.

We care far more about the quality of your work, judgment and speed than job titles or years of experience.