KOL Marketing / Influencer Marketing - Agency, FMCG products

Michael Page; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading marketing agency in BGC is seeking an Influencer Marketing Specialist to lead innovative campaigns leveraging influencer partnerships and live selling. This role offers a competitive salary, benefits, and opportunities for career growth within a dynamic global team focused on impactful projects.

Benefits

Career growth opportunities

Collaborative work environment

Exposure to industry-leading tools

Qualifications

• 3-5 years of experience in KOL marketing or influencer relations.
• Strong understanding of the Philippine influencer market and social media.
• Experience in managing ad campaigns across social media platforms.

Responsibilities

• Develop and manage influencer partnerships and campaigns.
• Design and execute TikTok marketing campaigns.
• Analyze campaign performance for insights and improvements.

Skills

Campaign Management

Influencer Relations

Analytical Skills

Creativity

Communication Skills

Job description

• Be part of a startup team and grow the local market
• Competitive salary & benefits

About Our Client

Marketing Agency handling several brands- based in BGC

Job Description

• 
  
  Influencer Relations & Campaign Management: Develop and manage influencer partnerships to create authentic and impactful campaigns that align with brand goals and target audiences.
• 
  
  Live Selling Strategy: Leverage live selling platforms to drive real-time engagement, increase sales, and strengthen brand awareness through live-streaming events.
• 
  
  TikTok Campaigns: Design and execute TikTok marketing campaigns, including paid ads and organic content, to drive brand awareness, engagement, and conversions.
• 
  
  Ads Management: Manage ad campaigns across various platforms (with a strong focus on TikTok) to optimize for KPIs such as reach, engagement, and ROI.
• 
  
  Market Knowledge & GTM Execution: Utilize your in-depth understanding of the local (Philippine) influencer space to create and implement Go-To-Market (GTM) strategies that resonate with the target audience.
• 
  
  Trend Monitoring & Content Creation: Stay updated on emerging trends in influencer marketing, live selling, and social media platforms, ensuring that campaigns are relevant and innovative.
• 
  
  Campaign Performance Analysis: Track, analyze, and report on the performance of campaigns, providing insights and recommendations for continuous improvement.

The Successful Applicant

• 
  
  Experience: 3-5 years of experience in KOL marketing, influencer relations, or social media marketing, with a focus on TikTok and live selling.
• 
  
  In-depth Knowledge of Influencer Landscape: Strong understanding of the Philippine influencer market, key opinion leaders, and the local social media landscape.
• 
  
  Strong Campaign Management Skills: Proven track record in managing end-to-end influencer campaigns, including planning, execution, and performance analysis.
• 
  
  Ads Management Expertise: Experience in managing paid ad campaigns across social media platforms, especially TikTok.
• 
  
  Communication Skills: Excellent written and verbal communication skills to effectively manage influencer relationships and present campaign results.
• 
  
  Creativity: Ability to create innovative marketing campaigns that resonate with local audiences and drive engagement.
• 
  
  Analytical Skills: Strong ability to measure and analyze campaign performance to optimize strategies and achieve KPIs.

What's on Offer

• 
  
  Competitive Salary and benefits package.
• 
  
  Opportunity for career growth within a rapidly expanding global marketing team.
• 
  
  Collaborative and dynamic work environment with a chance to work on exciting, high-impact projects.
• 
  
  Exposure to industry-leading tools and platforms in influencer marketing.