Key Account Manager - Modern Trade

McKenzie Distribution Company, Inc.; Quezon City; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading company in the consumer goods sector is seeking a Sales Account Manager to manage key accounts and optimize distribution strategies. The ideal candidate will have extensive experience in sales, particularly within Modern Trade, and possess strong analytical and relationship management skills. Responsibilities include conducting store visits, developing account plans, and implementing trade marketing initiatives to enhance product visibility and market presence.

Qualifications

• 3-5 years of sales experience in consumer goods, handling Modern Trade Accounts.
• Proficient in managing key accounts, particularly in Modern Trade.
• Must be from GMA or nearby areas.

Responsibilities

• Conduct store visits to key accounts, maintaining trade compliance.
• Develop strategic account plans to maximize sales potential.
• Implement trade marketing strategies to boost brand visibility.

Skills

Sales Experience

Account Management

Microsoft Excel

Microsoft PowerPoint

Driving Skills

Job description

Qualifications:

• Seeking candidates with 3-5 years of sales experience in the consumer goods industry, preferably handling Modern Trade Accounts, preferably SM Account

• Proficient in managing key accounts, specifically in the Modern Trade channel.

• Excellent in Microsoft Excel & PowerPoint

• Can drive an automatic car and is willing to travel and conduct fieldwork.

• Must be from GMA or Nearby Areas

1. Distribution Management:

• Conduct regular store visits to key accounts, maintaining high merchandising and trade compliance standards

• Maintain strong relationships with key accounts to optimize distribution efficiency and ensure successful product launches.

• Collaborate with the Sales Admin Group for timely and accurate booking order encoding.

• Coordinate with the CSG or Branch Manager on order delivery dates, ensuring effective distribution management.

• Execute strategic distribution plans with key accounts to optimize product placement and enhance market presence.

• Analyze distribution metrics to identify opportunities for improvement and efficiency in key account management

2. Key Accounts Management and Development:

• Develop and execute strategic account plans to optimize distribution efficiency, maximize sales potential, and achieve mutually beneficial goals.

• Collaborate with key accounts in selling new SKUs from partner principals, contributing to the diversification of product offerings.

• Analyze key account data and market trends to identify growth opportunities, recommend innovative programs, and implement strategic distribution plans.

• Maintain strong trade relations, cultivating partnerships to secure additional distribution channels and market presence.

• Implement trade initiatives and promotional activities to stimulate sales and capture new market segments.

• Address trade challenges and identify business opportunities for key accounts, recommending and implementing programs that maximize sales and profitability.

3. Accounts Receivable Management:

• Review official, highlighting their significance as official and accountable documents.

• Achieves observance of OR Remittance Policy, validating deductions and verifying data accuracy.

• Implements Promotion with Purchase (PWP), ensuring strategically aligned trade promo spends.

4. Inventory and Bad Order Management:

• Coordinate trade returns/bad orders pick-up from outlets, maintaining effective relations with accounts.

• Plan and schedule regular clean-ups of FC (hanging balances) and the previous year's HD, optimizing distribution efficiency.

• Provide necessary documents for clean-up drives, ensuring accurate assessments and reconciliation.

• Implement and enforce the Bad Order Policy to keep trade BO returns within acceptable levels defined by company standards.

5. Trade Marketing:

• Formulate and implement all-encompassing trade marketing strategies to boost brand visibility and drive sales growth.

• Collaborate with key accounts and distributors to implement effective in-store promotions and merchandising initiatives.

• Analyze market data and consumer insights to identify opportunities for impactful trade marketing campaigns.

• Work closely with the marketing team to align trade marketing activities with overall brand strategies.

• Monitor and evaluate the effectiveness of trade marketing programs, making data-driven adjustments as needed.

• Coordinate with cross-functional teams to ensure seamless execution of trade marketing initiatives