Brand Manager

MASE HOLDINGS INC.; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

A leading company is seeking a Business Development Manager to drive revenue growth by identifying and capitalizing on new business opportunities. The role involves conducting market research, collaborating with cross-functional teams, and managing stakeholder relationships to align with the company’s strategic vision. The ideal candidate should possess a strong educational background in business or marketing and at least five years of relevant experience.

Qualifications

• Minimum 5 years of experience in business development.
• Proven track record in launching new business lines.
• Experience in cross-functional environments is preferred.

Responsibilities

• Conduct market research to identify new business opportunities.
• Develop strategic market plans and collaborate with teams.
• Manage stakeholder relationships and negotiate partnerships.

Skills

Market research and competitive analysis

Strategic thinking

Business acumen

Leadership

Excellent communication

Education

Bachelor’s degree in Business, Marketing, or related field

MBA or related field

Tools

Project management methodologies (e.g., Agile)

Financial forecasting tools

Job description

JOB SUMMARY:

This position drives revenue growth by identifying and capitalizing on new business opportunities across the organization’s strategic business units. This role focuses on uncovering new markets, developing innovative products and services, and optimizing business channels to support top-line growth, operational scale and the company’s long-term strategic vision.

SPECIFIC DUTIES AND RESPONSIBILITIES

1. Market Penetration and Expansion

• Conduct targeted market research and competitive analysis to identify high-potential markets, industries and customer segments.

• Develop and execute strategic market plans, including feasibility studies, risk assessments, and go-to-market roadmaps.

• Collaborate with cross-functional teams to localize offerings and align operational capabilities with market needs.

• Track and analyze the performance of new market initiatives and adjust strategies to ensure success and profitability.
  

1. Sales Enablement

• Strengthen go-to-market strategies by identifying and nurturing strategic accounts and high-value clients.

• Collaborate with the sales, marketing, and product teams to align messaging, customer targeting, and value propositions.

• Build and expand strategic distribution channel partnerships to enhance market reach and scalability.

• Develop tools, training, and materials to support the sales team in converting leads and increasing win rates.
  

1. Stakeholder Relationship Management

• Cultivate strong relationships with internal and external stakeholders including clients, partners, government agencies, industry associations, and community groups.

• Act as a key liaison in identifying collaboration opportunities, joint ventures, or partnership models that deliver mutual value.

• Lead negotiations and manage partnership agreements to align with business objectives and regulatory requirements.

• Represent the company at industry events, conferences, and stakeholder meetings to build brand visibility and foster trust.

EDUCATIONAL BACKGROUND

• Bachelor’s degree in Business, Marketing, Economics, Innovation Management, or related field

• Master’s degree in Business Administration (MBA) or related field is an advantage
  
  

WORK EXPERIENCE

• Minimum of 5 years of progressive experience in business development, strategic planning, innovation, product management, or corporate ventures

• Proven track record in launching new business lines, scaling startups, or leading product/service expansion initiatives

• Experience working in cross-functional and multi-business unit environments is preferred
  
  

TECHNICAL SKILLS

• Market research and competitive analysis

• Business modeling and financial forecasting

• Project management and execution (e.g., agile or stage-gate methodologies)

• Go-to-market strategy development

• Data-driven decision-making and KPI tracking
  
  

CERTIFICATIONS/LICENSES

• Project Management certification (e.g., PMP, Agile, Scrum) is a plus

• Certification in Innovation Management, Business Analytics, or Product Management is an advantage
  
  

SOFT SKILLS

• Strategic thinking and business acumen

• Strong leadership and stakeholder engagement skills

• Creativity and entrepreneurial mindset

• Excellent verbal and written communication

• Adaptability and resilience in dynamic environments

• Collaboration and team-building
  
  

OTHER REQUIREMENTS

• Willingness to travel for business incubation, market studies, or partnership engagements

• Strong understanding of emerging market trends and industry dynamics

• Ability to manage multiple initiatives simultaneously under tight timelines

• Comfortable working in both corporate and startup-like settings