Head of Shopper Insights - Global FMCG (open to expats)

Michael Page; Manila; On-site; PHP 1,000,000 - 1,250,000; Full time

Job summary

A global FMCG company is seeking a Head of Shopper Insights in Metro Manila. This senior leadership role focuses on understanding shopper behavior and driving business strategies. The ideal candidate should possess strong strategic and research skills while ensuring a shopper-centric decision-making culture within the organization. Competitive compensation and benefits are offered.

Qualifications

• Extensive expertise in both quantitative and qualitative research methodologies.
• Strategic thinker with a visionary approach to insights and their role in business growth.
• Collaborative leader capable of building relationships across diverse teams and functions.
• Results-driven professional with a passion for understanding shopper behavior and driving transformation through insights.

Responsibilities

• Lead the shopper insights function, setting the strategic vision.
• Design and oversee innovative research programs.
• Partner with senior leaders to translate insights into strategies.
• Manage relationships with external research agencies.
• Act as a strategic advisor to stakeholders.

Skills

Strategic insight

Research expertise

Stakeholder management

Analytical skills

Collaborative leadership

Job description

• Philippines leadership role
• Competitive compensation & benefits package

About Our Client

We are seeking an experienced Head of Shopper Insights to join our global FMCG company. This senior leadership role is pivotal in shaping the company's understanding of shopper behavior and driving business strategies that deliver measurable results. The ideal candidate will possess a strong blend of strategic insight, research expertise, and stakeholder management skills, ensuring shopper-centric decision-making across the organization.

Job Description

• Lead the shopper insights function, setting the strategic vision and ensuring alignment with business objectives.
• Design and oversee innovative research programs, utilizing both quantitative and qualitative methodologies to uncover actionable insights into shopper behavior and market trends.
• Partner with senior leaders across marketing, sales, and category management to translate insights into impactful strategies that drive business growth.
• Manage and develop relationships with external research agencies, ensuring the delivery of high-quality, actionable insights.
• Act as a strategic advisor to stakeholders, influencing decision-making with compelling, data-driven narratives.
• Champion a culture of shopper-centricity across the organization while continuously enhancing insights capabilities through innovation and best practices.

The Successful Applicant

• Extensive expertise in both quantitative and qualitative research methodologies.
• Strategic thinker with a visionary approach to insights and their role in business growth.
• Collaborative leader capable of building relationships across diverse teams and functions.
• Results-driven professional with a passion for understanding shopper behavior and driving transformation through insights.
• Open to non Filipino candidates / expats

What's on Offer

As a market leader in the FMCG sector, we offer an inclusive and dynamic workplace where innovation and excellence are celebrated. This role is an exciting opportunity to shape the future of our business by ensuring our strategies are deeply rooted in shopper understanding.