Head of Marketing

Anytime Fitness Alpha Clubs; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

A leading fitness company seeks a Head of Marketing to spearhead its brand strategy and communication efforts. This role will oversee integrated marketing campaigns, manage a team of professionals, and enhance the company’s market positioning. With competitive salary and growth opportunities, this is a prime role for collaborative and strategic leaders looking for dynamic challenges.

Benefits

Competitive salary and performance-based bonuses

Opportunities for career growth

Dynamic work environment

Comprehensive benefits package

Qualifications

• 5+ years of experience in brand management and marketing.
• Experience in leading a high-performing marketing team.
• Familiarity with latest marketing trends and technologies.

Responsibilities

• Develop and execute a comprehensive brand strategy.
• Lead planning and implementation of integrated marketing campaigns.
• Analyze market trends and performance to inform decisions.

Skills

Strategic thinking

Analytical skills

Communication skills

Team leadership

Brand management

Education

Tertiary qualification in marketing or communications

Job description

The Opportunity

We are seeking an experienced and talented Head of Marketing (Brand and Communications) to join our dynamic team. In this pivotal role, you will be responsible for leading the company's brand strategy, marketing initiatives, and communication efforts, playing a crucial part in driving our brand's continued success.

Key Responsibilities

• Develop and execute a comprehensive brand strategy that enhances the company's market positioning and increases brand awareness

• Lead the planning, implementation, and measurement of integrated marketing campaigns across various channels, including digital, social media, and traditional media

• Oversee the creation and management of compelling, on-brand content to engage target audiences

• Collaborate with cross-functional teams to ensure consistent brand messaging and positioning

• Analyse market trends, customer insights, and campaign performance to inform strategic decision-making

• Manage and mentor a team of marketing professionals, fostering a positive and productive work environment

• Stay abreast of industry best practices and implement innovative marketing strategies to drive business growth

What We're Looking For

• Extensive experience (5+ years) in brand management and marketing, ideally within a fast-paced, dynamic industry

• Proven track record of developing and implementing successful, integrated marketing campaigns that drive brand awareness and engagement

• Strong strategic and analytical skills, with the ability to interpret data and make data-driven decisions

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

• Experience in leading and managing a high-performing marketing team

• Familiarity with the latest marketing trends, technologies, and best practices

• Tertiary qualification in marketing, communications, or a related field

What We Offer

• Competitive salary and performance-based bonuses

• Opportunity for career growth and development within a rapidly expanding company

• Supportive and dynamic work environment that encourages creativity and innovation

• Comprehensive benefits package