Head Content & Social Media

Della Group; Hinoba-an; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Della Townships seeks a strategic Head Content & Social Media to own the brand's digital ecosystem across luxury real estate and township projects. This leadership role translates vision into digital brand positioning, storytelling campaigns, and online communities.

Lead multi-platform strategies, guide content campaigns, and collaborate with creators to drive engagement and thought-leadership while mentoring in-house teams.

Qualifications

• Domain focus: luxury real estate, high-end hospitality, premium lifestyle, or top-tier digital agencies.
• Strong leadership with direct stakeholder management (CMD alignment).

Responsibilities

• Define and evolve the brand's digital Tone of Voice across luxury properties.
• Formulate and manage multi-platform social media strategies across platforms.
• Direct the editorial content pipeline, brand campaigns, events, and launches.
• Collaborate with creative teams for high-end digital shoots and brand films.
• Partner with PR and luxury creators to elevate reach and share-of-voice.
• Monitor analytics and optimize content performance across channels.
• Lead in-house content managers and external partners.

Skills

Content strategy

Social media management

Leadership

Brand storytelling

Analytics

Project management

Education

Mass Communication / Journalism / Marketing / Business Administration degree

Job description

Social Media ,Head Content & Social Media

Designation: Head –Content & Social Media

Role Summary
Della Townships is seeking a strategic, visionary, and high-impact Head Content & Social Media to own the brand's digital ecosystem, narrative architecture, and social media presence across all luxury real estate, lifestyle, and township projects. This leadership role involves translating Della’s design-led, luxury living vision into digital brand positioning, storytelling campaigns, and online communities.

Key Responsibilities:

• Brand Narrative & Storytelling: Define and evolve Della Townships' digital Tone of Voice (TOV), ensuring absolute visual and narrative alignment across luxury villas, smart integrated townships, and experiential lifestyle properties.
• Social Media Vision & Execution: Formulate and manage end-to-end multi-platform strategies across Instagram, LinkedIn, YouTube, Facebook, Pinterest, and emerging channels.
• Content Calendar & Campaign Strategy: Direct the editorial content pipeline, brand campaigns, launch events, project unveilings, and executive thought-leadership initiatives.
• Production & Creative Direction: Collaborate closely with creative copywriters, video production units, graphic designers, and photographers for high-end digital shoots and brand films.
• Influencer & PR Alliances: Partner with PR teams, luxury lifestyle creators, and UHNI/VVIP influencers to elevate reach, brand equity, and category share-of-voice.
• Performance Analytics & Optimization: Monitor channel engagement, reach, conversion content, video completion rates, and campaign ROI to continually refine content properties.
• Team Leadership & Stakeholder Management: Lead, mentor, and build in-house content managers, social media executives, and external creative/agency partners.

Job Expectations:

Candidate Profile

• Domain Focus: Proven background driving content for luxury real estate, high-end hospitality, premium lifestyle, or top-tier digital creative agencies.
• Leadership Skills: Track record of direct stakeholder management (including CMD alignment).

Job Description:

Designation: Head –Content & Social Media

Role Summary
Della Townships is seeking a strategic, visionary, and high-impact Head Content & Social Media to own the brand's digital ecosystem, narrative architecture, and social media presence across all luxury real estate, lifestyle, and township projects. This leadership role involves translating Della’s design-led, luxury living vision into digital brand positioning, storytelling campaigns, and online communities.

Key Responsibilities:

• Brand Narrative & Storytelling: Define and evolve Della Townships' digital Tone of Voice (TOV), ensuring absolute visual and narrative alignment across luxury villas, smart integrated townships, and experiential lifestyle properties.
• Social Media Vision & Execution: Formulate and manage end-to-end multi-platform strategies across Instagram, LinkedIn, YouTube, Facebook, Pinterest, and emerging channels.
• Content Calendar & Campaign Strategy: Direct the editorial content pipeline, brand campaigns, launch events, project unveilings, and executive thought-leadership initiatives.
• Production & Creative Direction: Collaborate closely with creative copywriters, video production units, graphic designers, and photographers for high-end digital shoots and brand films.
• Influencer & PR Alliances: Partner with PR teams, luxury lifestyle creators, and UHNI/VVIP influencers to elevate reach, brand equity, and category share-of-voice.
• Performance Analytics & Optimization: Monitor channel engagement, reach, conversion content, video completion rates, and campaign ROI to continually refine content properties.
• Team Leadership & Stakeholder Management: Lead, mentor, and build in-house content managers, social media executives, and external creative/agency partners.

Job Expectations:

Candidate Profile

• Domain Focus: Proven background driving content for luxury real estate, high-end hospitality, premium lifestyle, or top-tier digital creative agencies.
• Leadership Skills: Track record of direct stakeholder management (including CMD alignment).

Minimum Qualification:

Bachelor’s or Master’s degree in Mass Communication, Journalism, Marketing, or Business Administration.

Minimum Job Experience:

7-10 Years

Reporting to:

CMD

Travel:

Yes