Growth Marketing Specialist

Sta. Lucia Prime Marketing Corp. - Cainta; Rizal; On-site; PHP 400,000 - 600,000; Full time

Job summary

A leading marketing firm in the Philippines is looking for a Growth Marketing Specialist to develop strategies for acquiring and engaging customers. The ideal candidate has a Bachelor's degree in marketing or business, with proven experience in growth marketing and strong analytical skills. Responsibilities include optimizing marketing funnels and managing paid acquisition campaigns. This role requires creativity and a data-driven mindset to boost customer retention.

Qualifications

• Proven experience in digital marketing or a similar role.
• Experience with performance marketing channels.
• Knowledge of SEO and content marketing strategies.

Responsibilities

• Develop and execute growth strategies to acquire and engage customers.
• Identify and prioritize growth opportunities using data analysis.
• Optimize marketing funnels to increase conversion rates.

Skills

Analytical skills

Experience in growth marketing

Proficiency with analytics tools

Problem-solving skills

Creative thinking

Education

Bachelor’s degree in marketing, business, or related field

Tools

Google Analytics

Marketing automation platforms

CRM platforms

Job description

Develop and execute growth strategies to acquire, retain, and engage customers across multiple channels (digital, social, email, paid ads, etc.).

• Identify and prioritize growth opportunities using data analysis and market research.
• Create, implement, and manage A/B tests and experiments to improve key performance metrics.
• Optimize marketing funnels to increase conversion rates and reduce customer churn.
• Collaborate with product, design, and sales teams to align growth efforts with business goals.
• Analyze campaign performance and customer behavior using tools like Google Analytics, CRM platforms, and marketing automation software.
• Manage paid acquisition campaigns (e.g., Google Ads, Facebook Ads) and track ROI.
• Develop content and strategies to boost organic growth via SEO, content marketing, and social media.
• Stay updated on growth trends, tools, and best practices to maintain a competitive edge.
• Prepare reports on growth metrics and present actionable insights to stakeholders.

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in growth marketing, digital marketing, or a similar role.
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, Mixpanel).
• Experience with performance marketing channels such as paid search, paid social, and affiliate marketing.
• Knowledge of SEO and content marketing strategies.
• Familiarity with A/B testing tools and methodologies.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Excellent problem-solving skills and a data-driven mindset.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Creative thinking to identify new growth opportunities.