Growth Marketing & SEO Strategist

Virtual Champs Global; Manila; On-site; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Insurance not required

Job summary

Virtual Champs Global in Manila is seeking an experienced SEO and digital marketing professional to own and optimize our inbound GTM strategy. You will research keywords, publish SEO-driven content, and manage website content in WordPress to improve visibility and lead generation.

The role emphasizes data-driven growth, cross-channel content, and experimentation with AI tools to improve productivity and results across Google Search Console, Analytics, and industry sites.

Qualifications

• 2+ years of experience in SEO, digital marketing, content marketing, growth marketing, or GTM operations.
• Strong written and verbal English communication skills, with the ability to write for a U.S. business audience.
• Experience with SEO, keyword research, content creation, and website optimization.
• Familiarity with WordPress, Google Search Console, Google Analytics, and SEO tools.
• Strong research, analytical, and problem-solving skills.
• Comfortable using AI tools such as ChatGPT or Claude to improve productivity and research.
• Highly organized, detail-oriented, and able to manage multiple projects independently.
• Results-driven with a strong sense of ownership and initiative.
• Comfortable learning new industries, technical topics, and tools quickly.
• Willing to experiment, analyze results, and continuously improve.
• Ability to identify opportunities without requiring constant direction.
• Insurance experience is not required; willingness to learn the industry is essential.
• Experience with Ahrefs, Semrush, Screaming Frog, CRM, automation, or reporting tools is a plus.

Responsibilities

• Execute and improve Hardcover's inbound go-to-market strategy.
• Research keywords, search demand, competitors, industries, and customer pain points.
• Create, optimize, and publish SEO-focused landing pages, articles, FAQs, and industry content.
• Manage and improve website content through WordPress and on-page SEO.
• Monitor Google Search Console, analytics, rankings, traffic, and content performance.
• Research customer conversations across Google, Reddit, LinkedIn, and relevant industry communities.
• Identify new opportunities for content, lead generation, industries, niches, and acquisition channels.
• Repurpose customer insights, sales conversations, and internal knowledge into useful content.
• Support and execute GTM, demand-generation, and marketing experiments.
• Track results, identify what works, and continuously improve campaigns and content.
• Take ownership of projects and proactively identify opportunities to generate traffic, inquiries, and customers.

Skills

SEO

Content marketing

Growth marketing

GTM operations

English communication

Research & analytics

AI tools usage

Project ownership

Independence

Learning fast

Tools

WordPress

Google Search Console

Google Analytics

Ahrefs

Semrush

Screaming Frog

CRM

Automation tools

Reporting tools

Job description

Virtual Champs Global in Manila is seeking an experienced SEO and digital marketing professional to own and optimize our inbound GTM strategy. You will research keywords, publish SEO-driven content, and manage website content in WordPress to improve visibility and lead generation.

The role emphasizes data-driven growth, cross-channel content, and experimentation with AI tools to improve productivity and results across Google Search Console, Analytics, and industry sites.